PCCW

Senior Marketing Executive

PCCW

full-time

Posted on:

Location Type: Office

Location: Hong Kong • Hong Kong

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Job Level

Senior

About the role

  • Plan and implement marketing communication campaigns and activities to promote brandings, products and services.
  • Collaborate with internal and external parties to create compelling content for various marketing channels, including social media, eDM, website content and advertising materials.
  • Work with creative and media agencies to implement digital marketing campaigns including creative development, SEM strategies, programmatic and network buys.
  • Drive traffic and acquire users through digital marketing strategies including SEM, Display Networks ads, Programmatic Ads, Paid Social, SEO, etc.
  • Track, analyze and evaluate the ad and website performance and the effectiveness of advertising campaigns for different brands to provide insight for performance optimization.
  • Prepare review reports and strategy proposals for presentations to Management levels.
  • Research on industry and competitor practices and propose implementation plan to the business.
  • Keep up with digital trends, best practices and emerging platforms to improve marketing efficiency.
  • Proactively develop creative and ad-hoc content ideas across digital channels to enhance brand engagement and communication.

Requirements

  • Degree holder in Communications, Marketing, Business, or related discipline.
  • At least 3 years of experience in marketing communications, performance marketing, advertising agencies.
  • Data-driven mindset with strong analytical skills.
  • Ability to draw insights and determine strategies out of report data.
  • Independent, detail-oriented and highly organized with strong sense of responsibility.
  • Solid experience in content creation and digital advertising operation like Facebook Ad Manager, Google Ads, etc.
  • Experience in leading projects or a small team.
  • Excellent analytic, presentation and communication skills.
  • Good command of both written and spoken English and Chinese.
Benefits
  • Health insurance
  • Professional development
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing communicationdigital marketingSEMSEOcontent creationperformance marketingadvertisingdata analysisreportingstrategy development
Soft Skills
analytical skillsorganizational skillscommunication skillsindependencedetail-orientedresponsibilitycreativityteam leadershippresentation skillsinsight generation