Marketing Executive
PCCW
full-time
Posted on:
Location Type: Office
Location: Hong Kong • 🇭🇰 Hong Kong
Visit company websiteJob Level
JuniorMid-Level
About the role
- Plan, manage and execute marketing campaigns and promotions across omni‑channels, including SMS/MMS, eDM, e‑commerce and other digital platforms, to support customer acquisition and upselling.
- Launch end‑to‑end marketing initiatives by collaborating with vendors, designers, channels and operations teams to ensure successful execution and alignment with strategic objectives.
- Monitor campaign performance metrics and conduct analysis to refine strategies, improve ROI, and maximize business impact.
- Provide operational support to the team and manage ad hoc tasks as required.
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 2+ years of experience in digital marketing, preferably in e‑commerce.
- Proficiency in online marketing strategies and performance tracking.
- Excellent communication and copywriting skills.
- High attention to detail and commitment to delivering quality, accurate results.
- Creative mindset with attention to detail and data‑driven decision making.
- Ability to manage multiple projects and meet deadlines.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketinge-commerceperformance trackingmarketing campaignscustomer acquisitionupsellingdata-driven decision makingcopywriting
Soft skills
communicationattention to detailcreativityproject managementdeadline management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business