pbz GmbH

Marketing

• You ensure a consistent brand presence across all channels and create engaging content.
• Establish and lead the marketing function operationally in close coordination with department leadership.
• Independently plan, execute and evaluate marketing projects (online & offline, social media, newsletters, etc.).
• Responsible for project management: develop ideas, implement them and measure success using relevant KPIs.
• Support and guide the Social Media Assistant in campaign and content planning.
• Produce reports, analyses and recommendations to further develop the marketing function.
• Select and manage external service providers (graphic design, agencies, print).
• Maintain and develop our website.
• Optimize for search engines (SEO).
• Execute online campaigns (e.g., Google Ads, LinkedIn).
• Manage on-site event support.

Marketing Manager