Payscale

Social Media Manager

Payscale

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $86,800 - $130,200 per year

About the role

  • Own day-to-day execution of organic social across LinkedIn, YouTube, X, and other relevant platforms
  • Expand reach and improve follower growth and engagement rate across platforms
  • Optimize posting cadence, formats, and timing based on performance
  • Test and scale platform-native formats (short-form video, clips, threads, carousels)
  • Partner with the Content team to extend the reach of blogs, webinars, podcasts, videos, and thought leadership
  • Repurpose long-form content into concise, high-impact social assets
  • Collaborate with Demand Gen to support campaign amplification organically (without owning paid)
  • Identify and build relationships with relevant B2B influencers, creators, analysts, and practitioners
  • Coordinate organic influencer participation in content, campaigns, and events
  • Track influencer impact based on reach, engagement, and audience relevance
  • Actively monitor and engage with comments, mentions, DMs, and industry conversations
  • Foster meaningful interaction with customers, prospects, partners, and peers
  • Escalate insights, feedback, and emerging themes to internal teams
  • Help shape an authentic, credible brand presence through consistent engagement
  • Partner with thought leaders to create posts aligned with brand voice
  • Activate employees with social content around key campaigns, moments, and narratives
  • Create and curate share-ready content that empowers employees to authentically amplify company stories
  • Develop scalable processes, prioritizing key moments for thought leader and employee activation
  • Track and report on organic performance metrics including reach, follower growth, engagement rate, video views, and clicks
  • Analyze which topics, formats, and voices resonate most with B2B audiences
  • Share insights and recommendations to continuously improve performance

Requirements

  • 3–6 years of experience managing organic social media for a B2B brand (SaaS or technology preferred)
  • Proven ability to grow followers and engagement organically
  • Hands-on experience with LinkedIn, YouTube, and X in a professional or industry context
  • Experience working with influencers, creators, or external industry voices
  • Strong copywriting skills and a sharp understanding of B2B tone and credibility
  • Comfort balancing creativity with performance data
  • Experience supporting thought leadership or executive social presence
  • Familiarity with social analytics and scheduling tools
  • Experience promoting webinars, podcasts, or video series organically
  • Understanding of how social supports longer B2B buying cycle
Benefits
  • Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
  • 14 Paid Company Holidays, includes 2 floating holidays (you choose!)
  • A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
  • Unlimited infertility coverage benefits through our medical plans
  • Additional supplemental health benefits offered to you and your family
  • 401(k) retirement program with a fully vested immediate company match
  • 16 weeks of paid parental leave for birthing and non-birthing parents
  • Health Savings Account (HSA) options and company contributions each pay period
  • Flexible Spending Account (FSA) options for pre-tax employee allocations
  • Annual remote work stipend to be used on wellness or home office equipment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
organic social media managementcopywritingsocial analyticscontent repurposingperformance data analysisB2B engagement strategiesinfluencer collaborationcampaign amplificationcontent creationsocial media optimization
Soft Skills
creativitycommunicationrelationship buildingcollaborationinsight sharingcustomer engagementfeedback escalationbrand voice alignmentprocess developmentaudience understanding