Senior Product Marketing Manager
Payscale
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $125,600 - $188,400 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Craft differentiated positioning and messaging that connects our data products to real-world customer problems and clearly articulates the value they deliver.
- Define and execute product marketing strategies that drive measurable business outcomes, supporting revenue growth, customer retention, and product adoption. Use performance data to assess what's working, optimize campaigns, and guide product roadmap decisions.
- Lead and coordinate cross-functional GTM strategies and launches for multiple products across our portfolio, ensuring teams are aligned and ready for success.
- Use tools like Gong, Seismic, Pendo, and Tableau to analyze buyer behavior, message effectiveness, and market trends, bringing insights back to influence messaging, enablement, and product development.
- Collaborate with Product Management to influence roadmaps based on market needs, competitive landscape, and customer insights.
- Lead voice-of-customer efforts and competitive analysis to inform strategy and product positioning.
- Build and deliver sales enablement content, competitive insights, and training that drive confidence and close rates for the field.
- Collaborate with the broader Marketing team to develop high-impact content, campaigns, and experiences that engage and convert target audiences.
Requirements
- 5+ years of product marketing experience in B2B SaaS or data/analytics platforms
- Demonstrated success in driving go-to-market plans that led to measurable revenue, retention, or adoption outcomes
- Experience marketing data, analytics, or technically complex products to business and technical stakeholders
- Strong analytical mindset; comfortable using tools like Tableau, Pendo Gong, Seismic, Salesforce, and product analytics platforms to assess performance and shape strategy
- Exceptional storytelling skills—able to craft crisp, compelling narratives from complexity
- Proven cross-functional collaborator with the ability to influence without authority
- Strong written and verbal communication skills
- Bachelor’s degree required; MBA or equivalent experience a plus
Benefits
- Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work
- 14 Paid Company Holidays, includes 2 floating holidays (you choose!)
- A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
- Unlimited infertility coverage benefits through our medical plans
- Additional supplemental health benefits offered to you and your family
- 401(k) retirement program with a fully vested immediate company match
- 16 weeks of paid parental leave for birthing and non-birthing parents
- Health Savings Account (HSA) options and company contributions each pay period
- Flexible Spending Account (FSA) options for pre-tax employee allocations
- Annual remote work stipend to be used on wellness or home office equipment
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategydata analysiscampaign optimizationsales enablementcompetitive analysisstorytellingcustomer insightsrevenue growthcustomer retention
Soft skills
analytical mindsetcross-functional collaborationinfluence without authoritywritten communicationverbal communication
Certifications
Bachelor's degreeMBA