PayPal

Product Marketing Manager – Credit Card

PayPal

full-time

Posted on:

Location Type: Hybrid

Location: Austin • California • Illinois • United States

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Salary

💰 $106,000 - $157,300 per year

About the role

  • Lead the development and execution of marketing strategies and campaigns
  • Identify and recommend best practices for marketing processes and initiatives
  • Analyze business trends to inform marketing decisions and strategies
  • Collaborate with cross-functional teams to drive marketing projects and programs
  • Monitor and evaluate the effectiveness of marketing activities
  • Provide guidance and mentorship to junior marketing team members

Requirements

  • 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
  • 5+ years of product marketing experience with a focus on credit card acquisition.
  • Deep expertise in credit card acquisition funnels, from awareness through conversion.
  • Proven track record of driving adoption for financial products and hitting goals in a test-and-learn environment.
  • Experience with segmentation, messaging, and positioning for financial products to drive conversion across various channels including email, checkout, and landing pages.
  • Meticulous attention to detail with a personally held standard for quality that consistently exceeds what's asked.
  • Comfortable working at the intersection of data and creativity — equally at home in a spreadsheet and a creative brief.
  • Experience working cross-functionally with product, operations, engineering, bank partners, and legal in a highly regulated and matrixed environment.
  • Experience with Adobe Analytics and Adobe Journey Optimizer a plus.
  • Fluency with AI tools to accelerate research, content development, competitive analysis, and campaign ideation.
Benefits
  • generous paid time off
  • healthcare coverage for you and your family
  • resources to create financial security and support your mental health
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcredit card acquisitionmarketing strategiesbusiness trend analysissegmentationmessagingpositioningdata analysiscampaign ideationtest-and-learn environment
Soft Skills
leadershipmentorshipattention to detailcreativitycollaborationcommunicationanalytical thinkingproblem-solvingorganizational skillsadaptability