Customer Marketing Manager
PayNearMe
full-time
Posted on:
Location Type: Remote
Location: California • United States
Visit company websiteExplore more
Salary
💰 $130,000 - $145,000 per year
About the role
- Design and execute targeted marketing programs that drive client engagement, product adoption, and retention
- Develop segmented communication strategies based on client lifecycle stage, vertical, and product usage
- Create compelling content (case studies, success stories, webinars, newsletters) that demonstrates value and best practices
- Drive attendance and engagement for training and educational programs
- Partner with sales and customer success teams to identify upsell and cross-sell opportunities
- Build and manage nurture campaigns that move clients toward expansion conversations
- Develop reference programs and advocacy initiatives that turn satisfied clients into promoters
- Define success metrics for client marketing programs and track performance against goals
- Identify friction points in the customer journey and improve touch points
- Analyze client engagement data to identify trends, opportunities, and areas for improvement
- Conduct regular program reviews and iterate based on performance insights
- Partner closely with Product Marketing to translate product positioning, messaging, and launches into client-facing communications and adoption campaigns
- Collaborate with Product Operations to understand product launch metrics, product usage patterns, and operational insights that inform marketing strategy and segmentation
- Partner with internal teams to develop customer education content (guides, training paths, release explainers)
- Train internal teams on how and when to use programs
- Work with customer success, sales, and product teams to align on client priorities and initiatives
- Support Product Marketing initiatives by providing client feedback and market intelligence from the field
Requirements
- 4-6 years of B2B marketing experience, with at least 2 years focused on client/customer marketing
- Proven track record developing and executing multi-channel marketing programs that drive measurable business outcomes
- Strong analytical skills with experience using data to inform strategy and measure impact
- Excellent written and verbal communication skills, with ability to craft compelling narratives
- Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
- Self-starter who can manage multiple projects simultaneously and drive initiatives to completion
- Ability to work effectively across product, marketing, and operations teams to drive results
Benefits
- 100% Remote (must be in US)
- Base salary per year (paid semi-monthly)
- Fast- paced and professional work culture
- Stock options with standard startup vesting - 1 year cliff; 4 years total
- $50 monthly communication expense stipend to go towards your phone/internet bill
- $250 stipend to enhance your WFH setup
- Reimbursement for peripheral equipment: monitor (up to $400), keyboard and mouse (up to $200)
- Premium medical benefits including vision and dental (100% coverage for employees)
- Company-sponsored life and disability insurance
- Paid parental bonding leave
- Paid sick leave, jury duty, bereavement
- 401k plan
- Flexible Time Off (our team members typically take off ~3-4 weeks per year)
- Volunteer Time Off
- 13 scheduled holidays
- 2x / year in-person team meet-ups (2-3 days, company paid)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingclient marketingmulti-channel marketingdata analysiscontent creationmarketing strategyclient engagementsuccess metricsnurture campaignsprogram reviews
Soft skills
analytical skillswritten communicationverbal communicationproject managementcollaborationself-starterstrategic thinkingproblem-solvingclient relationship managementadaptability