Pax2pay

Marketing Manager

Pax2pay

full-time

Posted on:

Location Type: Hybrid

Location: Bristol • United Kingdom

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Tech Stack

Ruby on Rails

About the role

  • Strategic Planning: Own the annual marketing roadmap, budget allocation, and ROI reporting.
  • Senior Management Comms: Act as the primary marketing stakeholder in leadership meetings, translating complex marketing data into clear commercial outcomes for the CSO and Board.
  • Market Differentiation: Conduct deep-dive competitive analysis to define our unique value proposition, ensuring our "why" is clear to the global travel market.
  • Growth Marketing: Implement a data-led growth framework to optimise the conversion funnel, from initial awareness to product advocacy.
  • Search & Optimisation: Oversee the SEO/SEM strategy, ensuring Pax2pay dominates search share-of-voice for travel-payment solutions.
  • HubSpot Ownership: Act as the platform lead for HubSpot, architecting sophisticated automation, lead scoring, and multi-touch attribution models.
  • Product Marketing: Partner with the Product team to launch new features; crucially, you must identify and flag when product-market fit is not working and lead the strategic pivot in messaging or targeting.
  • Lifecycle Marketing: Design and oversee the end-to-end Content and Lifecycle strategy, ensuring we provide value at every stage of the B2B buyer journey.
  • Brand Integrity: Ensure all high-impact content (white papers, case studies, and PR) reinforces our position as an industry thought leader.
  • Work in lockstep with sales to ensure marketing activity directly fuels a high-quality sales pipeline.
  • Manage relationships with external specialist agencies (SEO, PR, Design) to ensure maximum output and brand consistency.

Requirements

  • Experience: Minimum of 5–10 years in B2B marketing, with at least 3 years in a management or lead capacity.
  • Sector Expertise: Mandatory experience in Travel or FinTech. You must understand the specific pain points of travel intermediaries and payment rails.
  • Strategic Mastery: Proven track record of building marketing functions from the ground up or scaling them through significant growth phases.
  • Technical Expert: Advanced proficiency in HubSpot and the broader MarTech stack (Google Analytics, Search Console, CRM integration).
  • Communication: Exceptional presentation skills; comfortable challenging the status quo and presenting to Senior Management.
  • Problem Solving: A "product-first" mindset with the ability to diagnose why certain features or campaigns aren't converting and the courage to change course.
Benefits
  • Competitive senior-level salary
  • Hybrid working environment (3 days in Bristol office)
  • Perkbox Benefits Platform

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOSEMdata-led growth frameworkcompetitive analysiscontent strategylifecycle marketinglead scoringmulti-touch attributionproduct-market fitmarketing function development
Soft skills
strategic planningcommunicationproblem solvingpresentation skillsleadershipcollaborationrelationship managementanalytical thinkingadaptabilitycreativity