Paula's Choice Skincare

Senior Director, Retention & Acquisition

Paula's Choice Skincare

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $215,000 - $230,000 per year

Job Level

Senior

About the role

  • Own the full customer lifecycle: Develop integrated strategies across DTC, marketplace, and wholesale channels to attract, convert, and retain high-value customers.
  • Customer acquisition: Scale paid media budgets across diverse channels (search, social, affiliate, TV, audio, OOH) while optimizing CAC and contribution margin across all sales channels.
  • Retention & loyalty: Advance lifecycle marketing through segmentation, automation, and loyalty programming to deepen engagement, increase repeat purchase rates, and maximize CLV.
  • Marketplace & wholesale growth: Partner with marketplace platforms (e.g., Amazon) and wholesale accounts to optimize acquisition, retention, and joint marketing strategies. Ensure alignment of brand messaging and customer experience across partners.
  • Diagnose & unlock growth: Analyze funnel friction points, marketing performance, and customer behavior across channels to surface challenges and opportunities—then design and execute strategies to accelerate profitable growth.
  • Market expansion: Identify and activate growth levers in the U.S. and other priority regions, tailoring messaging, media, and product focus by market and channel.
  • Elevate personalization: Partner with CRM and product teams to deliver personalized journeys that connect acquisition with retention, ensuring seamless customer experiences across DTC, marketplace, and wholesale.
  • Cross-functional collaboration: Partner with Creative, Brand, Merchandising, Analytics, and Finance to co-own revenue-driving strategies, product prioritization, and GTM planning.
  • Bridge digital and physical: Develop strategies that connect online and offline experiences, including driving foot traffic, supporting store launches, and optimizing omni-channel conversion.
  • Executive leadership: Act as a thought partner to the C-Suite, shaping growth vision, aligning cross-functional priorities, and presenting clear business cases to senior leadership.
  • Innovation & experimentation: Champion a test-and-learn culture, leveraging data, technology, and emerging channels to stay ahead of market trends.

Requirements

  • 15+ years of progressive growth and marketing experience, ideally with omni-channel consumer brands in high-growth environments.
  • Proven ability to lead and inspire performance-driven teams across acquisition, lifecycle, marketplace, and performance marketing.
  • Deep understanding of full-funnel marketing, customer segmentation, and lifecycle optimization across multiple channels.
  • Strong track record of scaling paid media budgets and optimizing retention programs to drive CLV.
  • Experience expanding brands in NAM/AU markets, with a playbook for localizing strategy and scaling impact across DTC, marketplace, and wholesale.
  • Exceptional fluency with martech and measurement tools (GA4, Segment, Klaviyo, Looker, Power BI).
  • Confident communicator who distills complex data into clear narratives and business cases for senior leadership.
  • Passion for innovation, test-and-learn culture, and accountability to results.
Benefits
  • Generous paid time off, including time off to volunteer
  • Learning and development resources to support personal and professional growth
  • Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
  • Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
  • Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
  • Did we mention we’re a dog-friendly office?
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer acquisitionlifecycle marketingcustomer segmentationpaid media optimizationretention programsfull-funnel marketinggrowth strategyomni-channel conversiondata analysisperformance marketing
Soft Skills
leadershipcommunicationcollaborationinnovationstrategic thinkingproblem-solvinginspirationaccountabilitynarrative developmentcross-functional teamwork