Paula's Choice Skincare

Head of Creative, Social Media

Paula's Choice Skincare

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $165,000 per year

Job Level

Lead

About the role

  • Define and lead the creative strategy for social media in alignment with Paula’s Choice brand vision and business objectives.
  • Establish a distinctive, recognizable social aesthetic and voice that builds trust, desire, and cultural relevance.
  • Ensure all social content is on-brand, high-quality, and designed to drive both engagement and long-term brand equity.
  • Develop and execute innovative social campaigns that support product launches, brand moments, and key cultural opportunities.
  • Translate complex skincare science into compelling, accessible, social-first storytelling.
  • Identify and capitalize on emerging platforms, formats, and creator behaviors to keep the brand ahead of the curve.
  • Partner with analytics and performance teams to define success metrics for social, balancing reach, engagement, and impact.
  • Use data and insights to optimize creative direction, content mix, and platform strategy over time.
  • Lead, mentor, and inspire a team of social creatives and strategists, fostering high standards and strong creative culture.
  • Work cross-functionally with brand marketing, product marketing, PR, retail, and e-commerce to ensure social is integrated into broader campaigns.
  • Oversee the social creative budget and ensure resources are allocated effectively to deliver impact.

Requirements

  • A sharp creative eye with strong design sensibility and storytelling instincts.
  • A strategic mindset with a deep understanding of how social drives brand growth, not just content volume.
  • Extensive experience leading social media for a consumer brand, beauty or lifestyle experience strongly preferred.
  • Proven ability to build and lead creative teams in fast-paced environments.
  • Deep knowledge of major social platforms including Instagram, TikTok, YouTube, and emerging channels.
  • Strong understanding of social analytics and how to use insights to guide creative decisions.
  • Experience managing budgets and working cross-functionally with senior stakeholders.
  • Passion for culture, creativity, and the evolving role of social in how brands earn trust and relevance.
Benefits
  • Generous paid time off, including time off to volunteer
  • Learning and development resources to support personal and professional growth
  • Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
  • Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
  • Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
  • Did we mention we’re a dog-friendly office?
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycreative directioncontent optimizationsocial analyticscampaign developmentstorytellingbudget managementcross-functional collaborationbrand marketingproduct marketing
Soft Skills
creative eyedesign sensibilitystrategic mindsetleadershipmentoringteam inspirationcultural relevancecommunicationadaptabilitycollaboration