Global Product Marketing Manager
Paula's Choice Skincare
full-time
Posted on:
Location Type: Remote
Location: Washington • United States
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Salary
💰 $100,000 - $110,000 per year
About the role
- Develop new product launch plans and coordinate with channels and markets to deploy globally.
- Create compelling stories & campaigns for core existing products to drive product news and growth.
- Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.
- Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition.
- Analyze the potential of new products, making recommendations based on sales and profit analysis.
- Drive and manage all aspects of innovation from concept creation to 360 launch plans.
- Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization.
- Development and presentation of activities and strategies to senior management as well as briefing and partnering with creative team on day-to-day basis.
- Lead cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing.
- Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment.
- Manage pricing strategy; Provide regular competitive benchmarks analysis and proposal for price adjustments.
- Manage annual price increases in collaboration with Finance to present to leadership for approval and shareout with global markets and retailers.
- Translate brand strategy into clear themes, ‘360’ campaigns and messaging, and make sure those are positioned well on the overall marketing communications calendar and aligned with promotional activities.
Requirements
- Bachelor’s Degree required, MBA preferred.
- 5+ years relevant work experience in traditional CPG brand management and/or beauty marketing.
- Track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners.
- Strategic thinking for a dynamic category and channel
- Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence.
- Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases.
- Strong project management skills and understanding of NPD process from ideation to execution.
- Self-starter who takes initiative and speaks their mind.
Benefits
- Generous paid time off, including time off to volunteer
- Learning and development resources to support personal and professional growth
- Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
- Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
- Did we mention we’re a dog-friendly office?
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementproduct launch planningmarket analysispricing strategyproject managementconsumer insightsNPD processquantitative analysisbusiness case developmentagile creative thinking
Soft skills
strategic thinkingcross-functional team managementleadershipcommunicationinfluenceinitiativecollaborationproblem-solvingcreativityadaptability
Certifications
Bachelor’s DegreeMBA