PatientPoint

Senior Marketing Manager, Life Sciences

PatientPoint

full-time

Posted on:

Location Type: Remote

Location: Ohio • United States

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Job Level

Senior

About the role

  • Develop deep expertise in the solutions and target personas you support to effectively drive awareness and demand for PatientPoint.
  • Articulate the value proposition of all products, capture features and benefits and translate these details to support compelling messaging and content
  • Own and execute on sales and marketing events, driving pre-event awareness, on-site engagement, and post-event follow-up
  • Enable sales with relevant marketing materials, including sell sheets, presentation decks, spec sheets, best practices
  • Collaborate with product, sales and other cross-functional teams to develop integrated marketing campaigns and programs
  • Support the development of the content strategy and execute short-form content deliverables as needs arise, including email marketing, sell sheets, social posts, and more.
  • Develop and execute marketing campaigns, programs and supporting content used in both online/digital and offline environments
  • Develop and execute demand generation programs to drive leads and sales pipeline growth
  • Communicate with and educate sales team regarding new and planned marketing activities
  • Track and analyze marketing performance metrics and optimize programs accordingly

Requirements

  • 7+ years of direct experience in B2B marketing, healthcare or life sciences preferred
  • Bachelor's degree in Marketing, Communications, Business Administration or related field
  • Proven track record of developing and executing successful marketing strategies and campaigns that drive business results
  • Expertise in sales support tools and enablement
  • Experience designing and implementing ABM campaigns
  • Expertise in digital and traditional marketing channels and tactics
  • Strong understanding of product marketing strategy and execution, including product positioning, messaging and go-to-market planning
  • Highly developed training, presentation and written communication skills
  • High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change
  • Excellent communication, collaboration and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels
  • Experience with Salesforce and/or Pardot a plus.
Benefits
  • Competitive compensation
  • Flexible time off to recharge
  • Hybrid work options
  • Mental and emotional wellness resources
  • 401K plan
  • ...
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingmarketing strategiesdemand generationABM campaignscontent strategyemail marketingdigital marketingtraditional marketingproduct marketingmarketing performance metrics
Soft Skills
communication skillscollaboration skillsinterpersonal skillspresentation skillstraining skillsadaptabilityflexibilitydeadline managementstakeholder communicationproblem-solving
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business Administration