Path to Zero GmbH

Business Development Rep

• Responsible for the entire sales cycle from initial outreach to closing
• Build and maintain a robust pipeline from first contact to close
• Conduct outbound acquisition including cold outreach, cold calling, and LinkedIn and email outreach
• Qualify inbound leads generated by content and marketing efforts
• Perform structured lead qualification using frameworks such as MEDDIC
• Identify technical and economic pain points of industrial customers
• Position as a strategic sparring partner and manage software demos
• Prepare proposals, negotiate and close deals, including structuring pilots and PoCs
• Develop won accounts further and identify upsell potential
• Build long-term customer relationships
• Professionalize the sales process, sales stages and CRM hygiene in HubSpot
• Represent the company at trade shows, industry conferences and sector events
• Pipeline reporting and KPI management to executive leadership
• Feed market and competitive feedback into product and content
• Work closely with executive management, content/marketing and the consulting team

Sales Lead – Business Development, Industrial Energy & Decarbonisation

• As Sales Lead / Business Development you are responsible for the entire sales cycle – from initial outreach to closing
• You build our pipeline, win new customers in energy-intensive industries, and develop long-term business relationships
• Pipeline & New Customer Acquisition: Build and maintain a reliable pipeline – from first contact to close
• Outbound Acquisition: cold outreach, cold calls, LinkedIn and email outreach in energy-intensive industries
• Qualification of inbound leads generated by our content-driven marketing and content strategy
• Discovery: identify technical and economic pain points of industrial customers
• Positioning as a sparring partner rather than a pure product seller
• Running demos of our decision-intelligence software (with subject-matter support from the team)
• Proposal creation, negotiation, and closing – including structuring pilots and POCs as entry points
• Further development of acquired accounts and identification of upsell opportunities (Consulting ↔ Software)