Sales Lead – Business Development, Industrial Energy & Decarbonisation

Path to Zero GmbH

Sales Lead für Path to Zero, ein Energie-Tech-Startup zur Dekarbonisierung energieintensiver Industrie. Aufbau der Vertriebsfunktion, Gewinnung von Industriekunden und Abschluss komplexer Software- und Consulting-Deals.

Posted 8/16/2026full-timeKarlsruhe • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales with a proven track record of closing deals and managing the entire sales cycle. Proficient in pipeline management, CRM hygiene, and effective communication with diverse stakeholders in the industrial energy sector.

Highest-signal resume keywords

B2B Sales ExperienceClosing MindsetMEDDIC FrameworkHubSpot CRM ProficiencyGerman and English Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Cycle ManagementLead QualificationProposal PreparationNegotiation SkillsKPI Management

Soft Skills

Confident CommunicationIndependent Work StyleStructured Approach

Tools & Technologies

HubSpotCRM Systems

Industry Keywords

Industrial Energy SystemsEnergy-Market TopicsMulti-Stage Sales CyclesEnergy-Intensive IndustriesRegulatory Topics

About the role

Key responsibilities & impact

Responsible for the entire sales cycle from initial outreach to closing
Build and maintain a robust pipeline from first contact to close
Conduct outbound acquisition including cold outreach, cold calling, and LinkedIn and email outreach
Qualify inbound leads generated by content and marketing efforts
Perform structured lead qualification using frameworks such as MEDDIC
Identify technical and economic pain points of industrial customers
Position as a strategic sparring partner and manage software demos
Prepare proposals, negotiate and close deals, including structuring pilots and PoCs
Develop won accounts further and identify upsell potential
Build long-term customer relationships
Professionalize the sales process, sales stages and CRM hygiene in HubSpot
Represent the company at trade shows, industry conferences and sector events
Pipeline reporting and KPI management to executive leadership
Feed market and competitive feedback into product and content
Work closely with executive management, content/marketing and the consulting team

Requirements

What you’ll need

At least 2 years of experience in B2B sales
Clear, demonstrable track record as a successful closer with achieved or exceeded targets and closed deals
Closing mindset and ability to drive the sales cycle independently
Willingness and ability to quickly learn about industrial energy systems and energy-market topics
Confident communication with technical and non-technical stakeholders at management and plant/factory levels
Independent, structured work style and discipline in pipeline and CRM management
Very good German and English skills
Experience with long, multi-stage sales cycles and buying centers on the industrial side is an advantage
Network in energy-intensive industries is an advantage
Understanding of energy-market or regulatory topics is an advantage
Experience with full-cycle sales and frameworks such as MEDDIC/MEDDPICC is an advantage
Familiarity with HubSpot or comparable CRM systems is an advantage
Technical or engineering background is an advantage

Benefits

Comp & perks

Attractive compensation model consisting of base salary, uncapped performance-based commission and VSOPs, with attainable targets
Personal training budget for conferences, courses and industry events
Hybrid working model with an office in Karlsruhe
Flexible working hours
Project-dependent travel