Path Robotics

Digital Lead Generation Manager

Path Robotics

full-time

Posted on:

Location Type: Remote

Location: Ohio • United States

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Job Level

Senior

About the role

  • Own the day-to-day management of paid digital campaigns, primarily across LinkedIn and retargeting channels, including:
  • Campaign setup, execution, optimization, and scaling
  • Performance tracking against defined KPIs
  • Budget management within clear guardrails and intended outcomes
  • Continuously test and iterate on audiences, creative, and messaging to improve efficiency and pipeline contribution.
  • Execute inbound demand programs, including:
  • Landing pages and conversion flows
  • Basic lead nurture campaigns
  • Website content and campaign posting
  • Ensure a seamless handoff from digital engagement to sales-ready leads.
  • Partner with marketing leadership on positioning, messaging, and creative direction.
  • Translate strategic messaging into testable digital ads and campaigns, moving beyond one-off blasts to repeatable programs.
  • Develop and manage A/B testing frameworks to improve performance over time.
  • Maintain a consistent reporting cadence that provides clear visibility into:
  • Channel and campaign performance
  • Ad-level efficiency and ROI
  • Pipeline contribution by source
  • Use data to inform optimization decisions and future campaign strategy.

Requirements

  • 3–6 years of experience in B2B digital marketing or demand generation
  • Hands-on experience managing paid media, especially LinkedIn Ads
  • Experience executing inbound programs and basic lifecycle campaigns
  • Strong analytical skills with comfort using performance data to drive decisions
  • Ability to operate independently in a fast-paced, scaling environment
  • Strong collaboration skills, a self-starter, and comfortable partnering cross-functionally
  • Bonus: Experience with AI tools, Hubspot, Zapier, N8N, Funnel, Looker Studio
Benefits
  • Daily free lunch to keep you fueled and connected with the team
  • Flexible PTO so you can take the time you need, when you need it
  • Comprehensive medical, dental, and vision coverage
  • 6 weeks fully paid parental leave, plus an additional 6–8 weeks for birthing parents (12–14 weeks total)
  • 401(k) retirement plan through Empower
  • Generous employee referral bonuses—help us grow our team!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingdemand generationcampaign managementA/B testingperformance trackingbudget managementlead nurture campaignsconversion flowsdata analysis
Soft Skills
analytical skillscollaborationself-starterindependencecommunication