PaTaaK

Senior Digital Marketing Executive

PaTaaK

full-time

Posted on:

Location Type: Remote

Location: India

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Job Level

Senior

About the role

  • Generate quality traffic for our website (US-based)
  • Create marketing campaigns for PPC campaigns, SEO, SMO, SEM, SMM, Google Ad words, E-mail Marketing, Affiliate Marketing, Facebook, LinkedIn Advertisements and Content writing
  • Lead and manage SEO/SEM, marketing database, local SEO, email, social media and/or display advertising campaigns
  • Identify target audience and devise digital campaigns that engage, inform and motivate
  • Optimize landing pages and user funnels
  • Analyze website analytics using tools (Google Analytics/Webmaster)
  • Set up and optimize Google Adwords, Facebook, Pixel Marketing and LinkedIn Ad campaigns
  • Stay updated on the latest trends of Google and best practices in online marketing
  • Execute and measure marketing campaigns across Social Media, SEM, Facebook Ads, and SEO
  • Utilize social media marketing techniques to increase visibility, membership, and traffic for the site
  • Monitor analytics to assess campaign performance
  • Collaborate with cross-functional teams for successful campaign execution

Requirements

  • 3+ yrs of experience in digital marketing
  • Hands on experience in creating marketing campaigns for PPC campaigns, SEO, SMO, SEM, SMM, Google Ad words, E-mail Marketing, Affiliate Marketing, Facebook, LinkedIn Advertisements and Content writing
  • Leading and managing SEO/SEM, marketing database, local SEO, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics/ Webmaster)
  • Experience in setting up and optimizing Google Adwords, Facebook, Pixel Marketing and LinkedIn Ad campaigns
  • Working knowledge of HTML and CSS
  • Up-to-date with the latest trends of Google and best practices in online marketing and measurement
  • Video marketing
  • Planning, executing, measuring and optimizing marketing campaigns across Social Media, SEM, Facebook Ads, and SEO
  • Define programs that use social media marketing techniques to increase visibility, membership, and traffic for the site
  • Develop and manage digital marketing campaigns
  • Good understanding of social media strategies
  • The aggressive learning curve on new digital marketing techniques and mobile marketing
  • Proficient with Social Media Optimization (SMO)
  • Strong analytical skills
  • Strategic Link Building, Forum Participation
  • Perform Directory and Blog Submissions
  • Experience with A/B testing
Benefits
  • Digital Marketing Certification
  • Content Writing
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPCSEOSMOSEMSMMGoogle AdWordsEmail MarketingAffiliate MarketingHTMLCSS
Soft Skills
creativityanalytical skillscollaborationstrategic thinkingaudience identificationcampaign managementoptimizationcommunicationmotivationlearning agility