passbolt

Product Marketing

• Manage the content marketing calendar, ensuring delivery of blogs, social media posts, webinars, product videos, and other brand materials.
• Manage company social media platforms.
• Engage with the community and establish strategic partnerships.
• Create marketing materials tied to product updates in coordination with the Product team.
• Define and maintain positioning and messaging frameworks.
• Translate technical features into business benefits and maintain product-related pages.
• Create landing page content for performance marketing campaigns.
• Build and maintain feature pages organized around pain points and business benefits.
• Create field marketing and sales enablement materials.
• Develop and maintain content applying existing SEO and GEO guidelines.
• Provide regular reports and insights on content strategy performance.
• Ensure compliance with GDPR and handle personal data with proper consent.

Product Marketing Manager