PartnerCentric, Inc.

Director – Media and Partnerships Strategy

PartnerCentric, Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Report to the SVP of Applied AI & Vertical Strategy and be responsible for building out PartnerCentric’s paid media team.
  • Support the company’s paid media and publisher ecosystem strategy while actively collaborating with key clients on planning, optimization, and strategic initiatives.
  • Cultivate and manage strategic relationships across a broad and constantly evolving media and partner landscape, while coaching and developing team members.
  • Researching and analyzing the latest trends and challenges in paid media and Expert Authority ecosystems, such as AI-driven ad products, privacy regulations, or emerging Retail Media Networks (RMNs).
  • Leading or contributing to a thought leadership session with the SVP of Applied AI & Vertical Strategy, account managers, and client services, discussing market shifts and actionable strategies for paid social, Expert Authority Media, and AI advertising tests.
  • Presenting to a key client about new media opportunities and providing data-driven, actionable recommendations to adjust their paid media mix and investment strategy.
  • Meeting with prospective or existing media partners to discuss collaboration opportunities and integrating them into both the company’s strategy and client programs.
  • Leading the creation of a report based on proprietary tools and data showcasing the impact of paid media initiatives across channels and recommending next actions for clients.

Requirements

  • 5–8 years of experience in paid media, partnerships, influencer, or performance marketing, including a minimum of 3 years working directly in digital media planning, buying, or partner development.
  • Strong understanding of the digital media ecosystem, including Paid Social, content and creator-driven media, Expert Authority platforms, retail media, and emerging AI-led advertising environments.
  • Demonstrated experience operating as a player/coach: leading or managing others while owning strategy and execution for key accounts.
  • Highly curious, forward-thinking, and motivated to shape the future of performance and partnership-driven media.
  • Familiarity with Retail Media Networks (e.g., Criteo, Koddi, CitrusAds), Programmatic Platforms (e.g., TradeDesk, DV360), Expert Authority Media (e.g., Reddit, Quora, YouTube), and AI-led partner strategies to create visibility and ranking in Answer Engines is a plus.
  • Proven ability to manage media and platform relationships, negotiate agreements, and drive measurable results.
  • Experience managing or mentoring team members, including involvement in hiring, training, or process development.
  • Excellent communication, presentation, and collaboration skills; comfortable representing PartnerCentric to senior-level stakeholders.
  • Experience with affiliate or partnership platforms such as Impact, CJ, Partnerize, or Rakuten is a plus, especially where they intersect with paid media partnerships.
Benefits
  • Remote work styles for anyone legally authorized to work in the U.S. without employer sponsorship.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid mediadigital media planningmedia buyingpartner developmentperformance marketingdata-driven recommendationsmedia optimizationstrategic initiativesAI-driven ad productsprivacy regulations
Soft Skills
leadershipcoachingcommunicationpresentationcollaborationcuriositymotivationstrategic thinkingrelationship managementnegotiation