PartnerCentric, Inc.

Performance Marketing

• Execute outbound outreach across email, cold calling, LinkedIn, and personalized video.
• Use AI-powered research to identify insights, signals, and triggers that drive relevance.
• Build targeted prospect lists based on ICP criteria and prioritize them intelligently.
• Engage consistently with marketing leaders and decision-makers through social/digital interaction.
• Build nurture paths for high-value target accounts through regular, value-added touchpoints.
• Leverage warm networks and second-degree relationships where possible.
• Participate in digital conversations within the industry to build credibility.
• Help create a sense of familiarity and trust with target accounts long before a meeting is requested.
• Use AI tools (Clay, Apollo, ChatGPT/Claude, Make, AirOps) to:
• Monitor brand activity, marketing changes, growth signals, and funding news.
• Generate contextualized message introductions.
• Identify topics and pain points relevant to each prospect.
• Build repeatable workflows that increase personalization without sacrificing scale.
• Own the full outbound pipeline creation process — from account research to first meeting.
• Conduct outbound-driven qualification calls to confirm pain points, timing, and fit.
• Prepare notes and context for seamless handoff to sales leadership.
• Collaborate with sales leadership on messaging, sequencing, and outbound strategy.
• Work with service-line leaders (affiliate, influencer, tech) to deepen understanding of real-world problems prospects face.
• Share insights about persona resonance, outreach performance, and messaging experiments to continually improve pipeline creation.
• Maintain accurate activity, notes, and pipeline data within HubSpot.
• Build and monitor personal dashboards to track outreach volume, connection rate, meeting rate, and channel performance.
• Run A/B tests to optimize subject lines, message frameworks, cadence structures, and call scripts.

Demand Generation Manager

Growth Marketing

• Build and lead PartnerCentric’s growth engine.
• Oversee brand, content, demand generation, and overall marketing strategy.
• Guide how PartnerCentric shows up in the places that matter most to our buyers.
• Clarify the company’s value proposition, strengthen message–market fit, and ensure marketing investments deliver measurable ROI.
• Spearhead client engagement initiatives to turn clients into evangelists.
• Shape how the organization engages the market and how the market perceives the organization.

VP, Growth Marketing

Artificial Intelligence

• Lead the transformation of the reporting function into a proactive insights and strategy engine.
• Manage the Data & Insights team and Business Intelligence Specialist, ensuring excellence in data automation, governance, and storytelling.
• Establish consistent frameworks for turning analytics into business recommendations that drive client and internal outcomes.
• Ensure all data systems and reporting tools provide accurate, timely, and accessible insights across the company.
• Define and execute PartnerCentric’s enterprise-wide AI strategy—governing tools, policies, education, and experimentation.
• Identify opportunities to embed AI into internal workflows, automation, and predictive insights to drive efficiency and value creation.
• Partner with cross-functional teams to evaluate, pilot, and operationalize AI solutions that elevate client deliverables and agency operations.
• Build organizational fluency in AI through internal training, enablement resources, and best-practice standards.
• Serve as PartnerCentric’s AI and insights subject matter expert in client engagements, pitches, and industry conversations.
• Collaborate with Client Services to translate data findings into strategic recommendations that enhance campaign outcomes.
• Represent PartnerCentric at industry events, panels, and media opportunities—showcasing innovation in data-driven marketing and applied AI.
• Build PartnerCentric’s reputation as a trusted, forward-looking partner at the intersection of affiliate, influencer, and AI-powered marketing.

VP, Insights – AI Strategy

Operations

• Respond to technical support inquiries and tickets within 24 hours, ensuring timely communication and professional client interactions.
• Troubleshoot integration and tracking issues across platforms such as Impact, Partnerize, CJ, and ShareASale.
• Work closely with senior team members to resolve discrepancies in tracking, reporting, and data accuracy.
• Document all resolutions, root causes, and prevention recommendations.
• Assist in new client integrations, tracking implementations, and postback/pixel QA under the guidance of senior specialists.
• Support setup of GA4, Google Tag Manager, and affiliate partner integrations.
• Perform product feed QA, monitoring for errors and data mismatches.
• Execute test scenarios to ensure accurate conversion and click tracking before client go-live.
• Maintain up-to-date SOPs and client technical records.
• Contribute to internal documentation of recurring issues and resolutions to improve efficiency.
• Participate in internal training sessions to strengthen knowledge of affiliate, analytics, and marketing platforms.
• Work with the Client Services and Sales teams to ensure technical deliverables align with client needs.
• Identify opportunities to streamline recurring workflows and suggest process improvements.
• Escalate complex issues appropriately and follow up to ensure resolution.

Junior Technical Operations Specialist

• Maintain and update Metronome metrics and organizational goals.
• Ensure Asana project management templates and SOPs are accurate and consistently applied.
• Track and manage utilization reporting to drive improved Labor Efficiency Ratios across the client services organization.
• Implement systems and processes to improve efficiency and accountability.
• Manage QBR and account plan tracking, ensuring deadlines are met.
• Track and follow up on meeting action items and responsibilities.
• Partner with the Talent Team to coordinate training initiatives.
• Ensure coaching and performance improvement plans are supported with proper resources.
• Own KPI, churn, revenue, and utilization reporting.
• Partner with the Business Intelligence and AI Specialist to generate insights that drive improved operational performance.
• Draft, send, and file contracts and addendums.
• Create and manage a Client Services calendar that outlines key events, contract renewals, industry events and logistics, and executive partner calls with clients.
• Coordinate logistics for conferences and client engagement events.
• Provide operational support to the VP of Client Services and Director of Partnership Development.
• Ensure the team remains aligned on building client relationships and identifying new opportunities.

Senior Manager, Client Operations

Account Manager

• Identify and cultivate relationships with high-value partners across affiliate, influencer, creator, fintech, and lead generation ecosystems.
• Explore and evaluate emerging partner categories, including AI-powered commerce, GEO/AEO partner targets, paid media, and Retail Media Networks, for client fit and innovation potential.
• Translate client objectives into strategic partnership plans that align with their affiliate program goals and drive incremental performance.
• Collaborate with the Director of Partnership Development to evolve PartnerCentric’s partnership roadmap in line with market trends.
• Own and manage a portfolio of strategic partner relationships; serve as the key point of contact for performance growth, co-marketing, and innovation discussions.
• Negotiate commercial agreements and revenue share models with partners in alignment with client and agency objectives.
• Act as an advocate for partners internally, ensuring their value propositions are understood and leveraged across client teams.
• Manage and mentor a small team of Partnership Managers or Associates, supporting their professional growth and ensuring strong collaboration across departments.
• Provide coaching on partner strategy, negotiation, and communication skills; foster curiosity, accountability, and creativity within the team.
• Support the Director of Partnership Development in developing scalable systems for partner recruitment, enablement, and performance tracking.
• Partner closely with the Client Services and Data & Insights teams to ensure partner strategies align with client performance goals and FUSE innovation priorities.
• Contribute to thought leadership, partner education sessions, and case studies highlighting partner success stories and innovations.
• Leverage AI-powered tools and PartnerCentric’s proprietary FUSE technology to surface insights, assess performance, and identify areas of opportunity.

Senior Manager, Paid Media – Partnerships

Client Partner

• Proactively identify and pursue prospective partners aligned with client goals, leveraging PartnerCentric’s internal technology tools to support data-driven partner sourcing and prioritization.
• Craft and send engaging outreach communications that reflect a sales-driven mindset.
• Assist in the onboarding process for new partners, ensuring a smooth setup and integration experience.
• Focus on activating newly onboarded partners and driving early-stage productivity within client programs to accelerate value generation.
• Maintain detailed records of partner outreach, statuses, and relationship notes in internal systems.
• Strategic growth mindset as it relates to scaling high-performing partners across other programs.
• Manage and update partner databases to ensure accurate tracking of communications, agreements, and performance.
• Support the Partnerships team by scheduling meetings, preparing materials, and compiling reports that partners can access.
• Assist in managing partner communications, such as newsletters, updates, and promotional opportunities.
• Work with internal teams including Client Services, Marketing, and Technology to support partnership activation and education initiatives.
• Help organize internal training sessions and contribute to the creation of partner resource materials and case studies.
• Monitor new partner performance metrics and assist in compiling regular performance summaries and insights for internal use.
• Use tracking platforms to pull data and provide basic analysis that supports decision-making and partner optimization.

Partner Development Specialist

Affiliate Manager

• Lead Director of Technical Operations to drive technical operations and solution engineering initiatives in PartnerCentric’s affiliate marketing tech stack.
• Partner with Sales and Client Services to design and deliver innovative, sustainable technology solutions, while managing the Technical Operations team from onboarding to enablement.
• Oversee affiliate marketing operations including program tracking, product feed management, and partner network integrations; drive client success and revenue growth.
• Develop standardized processes, toolchains, dashboards; implement OKRs to track velocity, quality, success, and team development.
• Own technical setup and QA for affiliate and influencer platforms; manage pixel implementations, postback integrations, tag containers, UTM strategies; guide product feed setup and optimization.
• Train internal teams and maintain documentation; serve as primary technical liaison with client IT.
• Build and scale high-performing technical teams; communicate effectively with technical and executive stakeholders.

Director of Technical Operations - Affiliate Marketing

Technical Program Manager

• Lead and scale technical operations in a dynamic affiliate marketing environment.
• Guide the development and refinement of our affiliate tracking and attribution methodologies.
• Stay ahead of trends in affiliate technology, including APIs, SaaS tracking platforms, and cookie-less tracking.
• Own the technical setup and QA of affiliate program tracking across multiple platforms (e.g., Impact, Partnerize, CJ, ShareASale).
• Manage pixel implementations, postback integrations, tag containers, and UTM strategies.
• Troubleshoot and resolve issues with tracking, link health, and data discrepancies.
• Develop and maintain affiliate-specific documentation: tracking setup guides, partner platform comparisons, and issue resolution workflows.
• Collaborate cross-functionally to ensure technical clarity across marketing, client services, and external stakeholders.
• Product Feed setup, optimization, and error resolution across affiliate platforms and shopping channels.
• Monitor affiliate reporting data and translate insights into actionable recommendations.
• Train internal team members on affiliate marketing tools, technical concepts, and troubleshooting protocols.
• Serve as a subject matter expert on technical aspects of affiliate program execution