PartnerCentric, Inc.

Account Manager

• Project-manage end-to-end influencer campaigns across Instagram, TikTok, YouTube, and emerging channels.
• Liaise directly with influencers and talent reps to ensure timely content delivery, adherence to creative briefs, and FTC compliance.
• Monitor performance metrics daily (engagement, reach, conversions) and execute rapid optimizations—A/B tests, creative swaps, scheduling adjustments.
• Serve as the primary day-to-day contact for assigned brand clients; translate their marketing objectives into best-in-class influencer strategies.
• Prepare clear, concise status reports and present campaign learnings in weekly or bi-weekly client check-ins.
• Escalate potential risks proactively and propose corrective action plans.
• Partner with internal client teams, analytics, and product teams to align influencer content with broader brand messaging and performance goals.
• Curate and share trend insights, content formats, and influencer best practices to continually elevate creative impact.
• Enforce FTC guidelines, platform policies, and client brand standards on all influencer deliverables.
• Audit content drafts for proper disclosures, accurate tagging, and consistency with campaign KPIs.

Account Manager – Influencer Marketing

• Report to the SVP of Applied AI & Vertical Strategy and be responsible for building out PartnerCentric’s paid media team.
• Support the company’s paid media and publisher ecosystem strategy while actively collaborating with key clients on planning, optimization, and strategic initiatives.
• Cultivate and manage strategic relationships across a broad and constantly evolving media and partner landscape, while coaching and developing team members.
• Researching and analyzing the latest trends and challenges in paid media and Expert Authority ecosystems, such as AI-driven ad products, privacy regulations, or emerging Retail Media Networks (RMNs).
• Leading or contributing to a thought leadership session with the SVP of Applied AI & Vertical Strategy, account managers, and client services, discussing market shifts and actionable strategies for paid social, Expert Authority Media, and AI advertising tests.
• Presenting to a key client about new media opportunities and providing data-driven, actionable recommendations to adjust their paid media mix and investment strategy.
• Meeting with prospective or existing media partners to discuss collaboration opportunities and integrating them into both the company’s strategy and client programs.
• Leading the creation of a report based on proprietary tools and data showcasing the impact of paid media initiatives across channels and recommending next actions for clients.

Account Manager – Influencer Marketing

Director – Media and Partnerships Strategy