Parse Biosciences

Marketing Technology Manager

Parse Biosciences

full-time

Posted on:

Location Type: Remote

Location: Washington • United States

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

JavaScriptWordPress

About the role

  • Own and evolve Parse Biosciences' marketing technology ecosystem
  • Design, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channels
  • Develop lead nurturing and scoring models that improve conversion rates and sales handoff quality
  • Identify and implement AI-assisted marketing tools
  • Extend our marketing stack through API integrations
  • Manage and enhance our WordPress website with a focus on conversion optimization and user experience
  • Own centralized reporting dashboards consolidating metrics across all digital channels
  • Develop and support account-based marketing programs targeting key accounts
  • Ensure all marketing activities comply with GDPR, CCPA, and emerging privacy regulations.

Requirements

  • Bachelor’s degree in Marketing, Business, Computer Science, or similar
  • 5+ years of experience in digital marketing with progressive technical responsibility
  • Advanced-level proficiency in HubSpot Marketing Hub Enterprise
  • Strong WordPress skills and familiarity with modern web technologies
  • Demonstrated experience building and maintaining API integrations
  • Solid command of SEO principles and emerging AEO tactics
  • Proficiency in Google Analytics and experience building custom reporting dashboards
  • Understanding of B2B sales pipelines and marketing's role in revenue generation
  • Experience with AI-assisted marketing tools and AI coding assistants
  • Experience with account-based marketing platforms
  • Working knowledge of HTML, CSS, and JavaScript
  • Familiarity with data privacy regulations and compliance requirements.
Benefits
  • This position is home office based and will require a reliable internet connection and a suitable workspace to fulfill job duties effectively.
  • Regular communication and collaboration with team members will occur virtually through Zoom meetings, instant messaging, and email.
  • Travel requirements: This position does require visits to our Seattle HQ one or two times per quarter. Applicable travel expenses will be covered by Parse.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HubSpot Marketing Hub EnterpriseWordPressAPI integrationsSEOAEOGoogle AnalyticsHTMLCSSJavaScriptlead nurturing
Soft Skills
communicationorganizationalanalyticalproblem-solvingcollaborationcreativityadaptabilitystrategic thinkingattention to detailproject management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Computer Science