Parse Biosciences

Marketing Operations

• Own and evolve Parse Biosciences' marketing technology ecosystem
• Design, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channels
• Develop lead nurturing and scoring models that improve conversion rates and sales handoff quality
• Identify and implement AI-assisted marketing tools
• Extend our marketing stack through API integrations
• Manage and enhance our WordPress website with a focus on conversion optimization and user experience
• Own centralized reporting dashboards consolidating metrics across all digital channels
• Develop and support account-based marketing programs targeting key accounts
• Ensure all marketing activities comply with GDPR, CCPA, and emerging privacy regulations.

Marketing Technology Manager