Parloa

Senior Field Marketing Manager

Parloa

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $115,000 - $170,000 per year

Job Level

Senior

About the role

  • Develop and execute regional marketing plans that align with sales priorities and revenue targets.
  • Collaborate with Sales, Content Marketing, Product Marketing, and Partnerships teams to tailor content and campaigns for the U.S. market.
  • Plan and execute integrated marketing campaigns, including field events, webinars, industry conferences, and account-based marketing (ABM) with internal stakeholders.
  • Build pipelines and accelerate sales cycles through region-specific strategies and customer engagement programs.
  • Track, measure, and report on campaign performance, ROI, and pipeline impact.
  • Leverage AI tools and platforms to optimize campaign targeting, personalization, and performance insights.
  • Foster relationships with industry partners, associations, and influencers in the insurance, financial services, and healthcare sectors.

Requirements

  • 7–10 years of field or regional marketing experience, with at least 5 years focused on the U.S. market.
  • Proven success in executing high-impact campaigns and events that drive revenue.
  • Industry expertise in insurance, finance, or healthcare is strongly preferred.
  • Deep understanding of the enterprise sales cycle and collaboration with account executives.
  • Fluency with AI-enabled marketing platforms or tools (e.g., for lead scoring, content generation, personalization, or predictive analytics).
  • Excellent communication, project management, and cross-functional collaboration skills.
  • Experience with Salesforce, HubSpot/Marketo, and event/webinar tools is preferred.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
regional marketingcampaign executionaccount-based marketingcampaign performance measurementROI analysiscustomer engagement programslead scoringcontent generationpersonalizationpredictive analytics
Soft Skills
communicationproject managementcross-functional collaboration