Parloa

Lead Customer Marketing Manager

Parloa

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Job Level

Senior

About the role

  • Build and scale a structured global customer advocacy and reference program that accelerates enterprise sales cycles and strengthens trust in complex deals.
  • Own customer storytelling across all key touchpoints, ensuring enterprise-grade proof is embedded into website, campaigns, PR, sales enablement, and major GTM moments.
  • Lead customer engagement at WAVE (Parloa’s flagship customer conference) including agenda co-creation, sourcing and preparing customer speakers, and turning event participation into measurable expansion pipeline.
  • Partner closely with Sales and Customer Engagement to activate top-tier customers for references, executive relationship building, speaking engagements, and peer exchange.
  • Establish scalable processes, Salesforce tracking, and clear revenue impact measurement for advocacy, engagement, and expansion influence.

Requirements

  • 6–10+ years of B2B SaaS marketing experience, with significant ownership of customer marketing, advocacy, or lifecycle programs.
  • Proven track record of building reference engines and activating enterprise customers in sales cycles and strategic engagements.
  • Experience influencing retention, upsell, or expansion revenue in enterprise environments.
  • Strong executive presence with the ability to engage, influence, and build trust with senior customer stakeholders.
  • Commercial mindset with the ability to connect customer engagement initiatives to measurable revenue outcomes.
  • Comfort operating in a fast-scaling environment where strategy and structure must be built simultaneously.
Benefits
  • Join a diverse team of 40+ nationalities with flat hierarchies and a collaborative company culture, and enjoy an immersive onboarding experience in Berlin to dive into our product and culture.
  • Opportunity to build and scale your career at the intersection of customer-facing roles and engineering in a dynamic startup on its journey to become an international leader in SaaS platforms for Conversational AI.
  • A beautiful office with flair in the heart of NYC with all the conveniences, such as social area, snacks, and drinks.
  • Competitive compensation and equity package.
  • Flexible working hours, unlimited PTO, and travel opportunities.
  • Access to a training and development budget for continuous professional growth.
  • ClassPass membership, Nilo Health, Health insurance, weekly sponsored office lunches.
  • Regular team events, game nights, and other social activities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS marketingcustomer marketingadvocacy programslifecycle programsSalesforce trackingrevenue impact measurementcustomer storytellingsales enablementevent participationcustomer engagement
Soft Skills
executive presenceinfluencetrust buildingcommercial mindsetstrategic thinkingrelationship buildingcommunicationcollaborationorganizational skillsadaptability