Parkster

Digital Marketing

• Responsible for the full scope of Parkster's digital marketing across markets.
• Develop full-funnel plans aligned with KPIs and business objectives.
• Plan, execute and optimize campaigns across Apple Search Ads, Meta, LinkedIn, YouTube, Google Ads.
• Own digital media budget and performance metrics to impact traffic, conversions, tracking, ROI and ROAS.
• Lead A/B testing, tracking and analytics to drive continuous improvements.
• Identify and target audiences to improve campaign resonance and conversions.
• Stay updated on digital trends, platform changes and regulations affecting channels.
• Work cross-functionally with tech, analytics, content and local marketing activation colleagues.
• Report to the Head of Marketing and collaborate within the international marketing team.

Digital Marketing Specialist