ParentSquare

GTM Systems, Data Manager

ParentSquare

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $140,000 - $180,000 per year

Job Level

SeniorLead

About the role

  • Own the backbone of how Sales, Marketing, Customer Success, Deal Desk, and Finance operate: CRM, integrations, GTM systems, and the data and automation that tie everything together
  • Design scalable data structures, objects, workflows, and automation aligned to current and future GTM strategies
  • Lead the GTM-wide systems roadmap with the Systems Architect
  • Oversee governance and configuration across HubSpot and connected GTM tools
  • Build and maintain a data governance framework spanning lifecycle stages, routing, ARR mechanics, property standards, deduplication, enrichment, and hygiene
  • Own the AI roadmap for GTM systems, including HubSpot AI and native AI capabilities in connected tools
  • Architect lifecycle automation, routing, attribution, and pipeline mechanics that reflect real-world GTM behavior
  • Manage and develop the GTM Systems Architect, providing prioritization, feedback, and technical oversight

Requirements

  • 8+ years in RevOps, GTM systems, sales operations, or technical operations
  • Deep HubSpot expertise (architecture, objects, workflows, datasets, governance, reporting)
  • Experience leading or mentoring a technical contributor
  • Hands-on experience with AI in HubSpot, Google Workspace, or GTM platforms (or strong desire to learn quickly)
  • Strong background in data modeling, naming conventions, and property governance
  • Experience with integrations/APIs and multi-system dependencies, and GTM tools
  • Familiarity with CPQ, billing, pricing, or product packaging logic
  • Strong cross-functional partnership and communication skills
  • Ability to think architecturally about how AI, automation, and data systems work together to drive better GTM outcomes, not just implement tools.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
data structuresworkflowsautomationdata governancedata modelingintegrationsAPIsAIHubSpotGTM systems
Soft Skills
leadershipmentoringcross-functional partnershipcommunicationarchitectural thinking