ParentPay

Head of PR

ParentPay

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Lead

About the role

  • Develop and execute an external PR strategy aligned with business goals and market expansion plans.
  • Partner with executive leadership to position the company as an industry thought leader.
  • Act as senior advisor to leadership on reputation, messaging, and media positioning.
  • **Reputation management**
  • - Monitor brand perception, turning insights into proactive plans that strengthen and protect corporate reputation.
  • - Oversee crisis communications planning and response.
  • **Media relations**
  • - Lead media relations strategy across trade, national, tech, education, and business press.
  • - Build strong relationships with journalists, analysts, and industry influencers.
  • **Narrative & thought leadership**
  • - Shape the company’s external narrative around innovation, impact, and market leadership.
  • - Develop executive visibility strategies including speaking opportunities, interviews, and panels.
  • - Translate complex product, data, and research insights into clear and compelling stories.
  • **Campaigns & launch communications**
  • - Lead communications for major announcements including product launches, funding rounds, partnerships, acquisitions, and market entries
  • - Collaborate with Marketing, Product, and Regional teams on integrated campaigns.
  • - Ensure consistency of messaging across markets and channels.
  • **Agency leadership**
  • - Manage PR agency relationship.
  • - Set KPIs, measure performance, and optimise communications impact.

Requirements

  • Extensive and demonstrable experience in public relations, corporate communications or external communications
  • Experience in SaaS, technology, or education/EdTech sectors strongly preferred.
  • Proven track record managing media strategies and high-stakes communications.
  • Outstanding storytelling and message development skills.
  • Strong executive presence and stakeholder management ability.
  • Analytical mindset with experience measuring PR performance and impact.
  • Ability to simplify complex technical or data-driven concepts for external audiences.
  • **Leadership profile**
  • - Strategic, credible, and commercially-minded communicator.
  • - Calm under pressure and confident managing sensitive issues.
  • - Collaborative leader who thrives in fast-paced, scaling organisations.
  • - Curious, innovative, and proactive in identifying media opportunities.
  • - Passionate about education, technology, and global impact.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
public relationscorporate communicationsexternal communicationsmedia strategiesstorytellingmessage developmentanalytical mindsetperformance measurementcrisis communicationsnarrative development
Soft Skills
executive presencestakeholder managementcalm under pressurecollaborative leadershipcuriosityinnovationproactivitycommunicationstrategic thinkingcredibility