Own the vision, strategy, and execution for lifecycle experiences across Paramount+ and Pluto TV
Set the vision and roadmap for lifecycle capabilities including in-app messaging, CRM journeys, cancel-save flows, and personalization experiences
Lead end-to-end delivery of new features and enhancements for our messaging and CRM platform aligned with global streaming objectives
Build detailed product requirements, user stories, and acceptance criteria; oversee usability testing and ensure high-quality launches
Drive deep collaboration across Marketing, Engineering, Design, and Data to ensure lifecycle strategies are fully integrated with core product priorities and deliver measurable business outcomes
Collaborate with analytics and experimentation teams to design and run A/B and multivariate tests, validate hypotheses, and scale learnings
Oversee integrations with tools such as Recurly Engage, Salesforce Marketing Cloud, Kochava, and SendGrid to enable advanced targeting and orchestration
Establish governance for privacy, consent, and compliance including GDPR and COPPA
Ensure lifecycle features meet global standards
Deliver clear updates on roadmap, KPIs, and business impact to senior leaders in recurring updates and quarterly readouts.

Requirements

10+ years in Product Management
at least five years leading lifecycle, CRM, or interaction products at scale
Bachelor’s degree in a relevant field; MBA or advanced technical degree preferred
Demonstrated success leading acquisition, retention, and churn reduction in subscription businesses
Streaming experience strongly preferred
Deep knowledge of messaging platforms, CRM systems, and digital marketing technology
Hands-on expertise with MarTech platforms including Recurly Engage, Salesforce Marketing Cloud, Kochava and SendGrid
Proficient technical fluency with ability to contribute to engineering discussions on architecture and scalability
Exceptional communication and management skills with proven ability to influence senior stakeholders and align cross-functional teams
Ability to thrive in a dynamic, ambiguous environment and deliver measurable outcomes.

Benefits

medical
dental
vision
401(k) plan
life insurance coverage
disability benefits
tuition assistance program
PTO

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

product managementlifecycle managementCRM systemsA/B testingmultivariate testingdigital marketing technologyarchitecturescalabilityuser storiesacceptance criteria

Soft skills

communicationmanagementinfluencingcollaborationadaptabilitystrategic thinkingleadershipproblem-solvingstakeholder alignmentdynamic environment

Certifications

Bachelor's degreeMBAadvanced technical degree