Paradise Fruits | By Jahncke

SEO Marketing

• Own the off-page SEO strategy across the portfolio, from positioning to execution.
• Set the long-term vision for the link building at Paradise Media.
• Lead and scale our direct outreach.
• Own link types, link velocity and placement quality benchmarks across the team.
• Continuously source, vet, and onboard new high-quality vendors, publishers, and media partners to expand our link supply.
• Leverage AI tools to scale prospecting, personalisation, and outreach workflows.
• Lead and coach an in-house team of Off-Page SEO Specialists and Managers.
• Set clear KPIs, performance standards, and career paths for the team.
• Build a culture of accountability, quality, and continuous improvement.
• Drive cost-per-link down without compromising quality or risk profile.
• Manage budgets, vendor relationships, and tooling decisions across the off-page function.
• Partner closely with SEO Managers and SEO Heads and work on the best link strategy per brand.
• Report on link velocity, quality metrics, cost efficiency, and ranking impact to senior leadership.
• Ensure off-page activity supports and amplifies the on-site SEO strategy across all brands.

Head of Off-Page SEO