Paradise Fruits | By Jahncke

SEO Marketing

• Own the full SEO lifecycle of one flagship site, from strategy through execution and iteration.
• Be accountable for rankings, traffic, revenue contribution, and long-term SEO resilience.
• Define what “good” looks like for the site and drive toward it relentlessly.
• Define and continuously evolve the SEO strategy for the site, aligned with commercial goals.
• Set priorities across initiatives based on impact, effort, risk, and long-term value.
• Design SEO systems that scale: templates, workflows, guardrails, and automation.
• Orchestrate teams of AI agents to achieve SEO goals across the site.
• Use our internal AI toolset daily to plan, execute, and scale SEO workflows.
• Partner with AI Integration Specialists to extend automation, tooling, and feedback loops.
• Own technical SEO in partnership with developers, including crawlability, indexation, Core Web Vitals, site architecture, and migrations.
• Lead keyword strategy, search intent frameworks, internal linking, and on-page optimisation at scale.
• Anticipate and manage SEO risk during launches, migrations, and structural changes.
• Monitor rankings, traffic, revenue, and leading indicators of SEO health.
• Diagnose and respond to performance drops related to algorithm updates, technical issues, or competitive pressure.
• Act as the senior SEO authority for the flagship site across the organization.
• Mentor SEO managers and specialists who contribute to the site.
• Partner with leadership on roadmap planning, investment decisions, and long-term growth strategy.

Head of SEO