Paradise Fruits | By Jahncke

Product Designer

• Partner closely with Product Managers to design UX solutions that directly support engagement, CRO, and SEO goals.
• Design and iterate on UI components, patterns, and layouts for: Top lists & comparison tables, Content modules & in-article elements, CTAs, navigation elements, and templates
• Ensure designs are usable, accessible, and consistent across platforms and brands.
• Translate product and CRO hypotheses into clear, testable design solutions.
• Support CRO and experimentation initiatives by designing A/B test variants, Layout and CTA alternatives, Engagement-focused UX improvements.
• Work with Product, SEO, and BI teams to interpret user behavior data and inform design decisions.
• Iterate designs based on experiment results and performance insights.
• Use AI tools (e.g. Figma AI, Figma Make, Midjourney, DALL·E, Runway, internal tools) to: Rapidly prototype UI and layout concepts, Generate visual assets and illustrations, Scale design output without sacrificing quality.
• Own and evolve AI-assisted design workflows, including prompt libraries, templates, and repeatable generation processes.
• Actively explore new AI tools and techniques to improve speed, consistency, and scalability of design work.
• Own the graphics and visual output for the products and sites you support. Design and manage: Illustrations, icons, feature visuals, and UI graphics, Generated images used in content and product modules.
• Build and maintain automated or semi-automated workflows for handling graphics requests from publishing and content teams.
• Ensure all visuals align with brand guidelines, SEO requirements, and performance constraints (e.g. CWV, file sizes).
• Design with a Gutenberg-first mindset, ensuring components work as: Reusable blocks, Patterns, Layout templates
• Collaborate with Product and Engineering to ensure designs are: Technically feasible, Scalable across multiple sites, Easy for editorial teams to use.
• Contribute to documentation and usage guidelines for design patterns and components.

UX/UI Product Designer