Head of Off-Page SEO

Paradise Fruits | By Jahncke

Head of Off-Page SEO leading link acquisition strategy for Paradise Media, a high-growth digital media company in iGaming. Responsible for team leadership and cost-efficient link building.

Posted 5/5/2026full-time🇲🇹 MaltaLeadWebsite

About the role

Key responsibilities & impact

Own the off-page SEO strategy across the portfolio, from positioning to execution.
Set the long-term vision for the link building at Paradise Media.
Lead and scale our direct outreach.
Own link types, link velocity and placement quality benchmarks across the team.
Continuously source, vet, and onboard new high-quality vendors, publishers, and media partners to expand our link supply.
Leverage AI tools to scale prospecting, personalisation, and outreach workflows.
Lead and coach an in-house team of Off-Page SEO Specialists and Managers.
Set clear KPIs, performance standards, and career paths for the team.
Build a culture of accountability, quality, and continuous improvement.
Drive cost-per-link down without compromising quality or risk profile.
Manage budgets, vendor relationships, and tooling decisions across the off-page function.
Partner closely with SEO Managers and SEO Heads and work on the best link strategy per brand.
Report on link velocity, quality metrics, cost efficiency, and ranking impact to senior leadership.
Ensure off-page activity supports and amplifies the on-site SEO strategy across all brands.

Requirements

What you’ll need

Previous leadership experience running off-page SEO at an agency, network, or an in-house team, with direct accountability for sizeable headcount and budget.
Proven track record of building and scaling direct outreach that delivered measurable ranking and revenue impact.
Deep expertise in link quality evaluation, digital PR, and editorial placements within competitive verticals (iGaming, finance, or similar).
Hands-on experience reducing cost-per-link while improving link quality at scale.
Confident operating independently and influencing senior stakeholders across the business.
Proven ability to identify and implement AI-driven opportunities across prospecting, qualification, link evaluation, and reporting — using AI to raise quality, speed, and efficiency across the off-page function.
Strong commercial intuition: understands how link investment translates into rankings, revenue, and long-term defensibility.
Systems-oriented operator who designs repeatable, scalable outreach processes.

Benefits

Comp & perks

competitive salary
opportunity to work with a talented and passionate team in a fast-paced, dynamic environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

off-page SEOlink buildinglink quality evaluationdigital PReditorial placementscost-per-link reductionAI-driven opportunitiesoutreach processesKPI settingperformance standards

Soft Skills

leadershipcoachingaccountabilitycommunicationinfluencingcommercial intuitionteam managementstrategic visioncontinuous improvementindependence