Product Marketing Manager
Panorama Education
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
Salary
💰 $102,000 - $150,000 per year
About the role
- Execute Product Launches: Lead the end-to-end execution of product releases, managing the cross-functional GTM motion to ensure all internal teams are prepared and aligned.
- Product/SKU Ownership: Take ownership of a specific product SKU(s), managing its lifecycle from initial positioning to ongoing market success, helping us grow net new acquisition and client expansion.
- Measurement: Work with rev and marketing ops to create product scorecards and clear business KPIs on how our products drive net new acquisition, expansion and retention.
- Develop Core Messaging: Draft value propositions, positioning statements, and differentiated messaging that resonate with key market segments and buyers.
- AI Translation: Distill complex AI topics and features into clear, benefit-driven language to drive Panorama’s credibility and trust as the AI partner of choice.
- Product Content & Collateral: Create “lightbulb” moments by creating content that makes our products easier to buy and understand, leading copy and ideation for product one-pagers, product page copy, and product videos, and working with content and demand on guides, webinars and presentation support.
- Develop Sales Tools to Win: Build the "toolbelt" for our field and partner teams, including pitch decks, talk tracks, battlecards, and ROI calculators.
- Internal Training: Support the training of Sales and Success teams on new features, ensuring they can articulate product value and handle common objections.
- Feedback Loop: Act as a liaison between the field, customers and Product teams, gathering feedback from the market and customers to help inform future product roadmaps.
- Customer Insight: Conduct interviews and research to deeply understand the "jobs to be done" for our various personas (Superintendents, Principals, Teachers) and support customer advocacy and voice of the customer.
- Competitive Tracking: Monitor competitor moves and industry trends, providing the team with concise summaries of how Panorama stays ahead.
Requirements
- 3-5 years of experience in Marketing, Product Marketing, Solutions Architecture, or Product Management within a B2B SaaS environment.
- Ed Tech Experience preferred.
- Proven project management skills with the ability to manage multiple workstreams simultaneously.
- Exceptional writing and messaging skills with a knack for articulation, simplification and “aha” moments.
- High capacity and high standards, tackling the product(s) you own as your own book of business to improve, grow and market.
- Resourceful mindset: You have a bias toward action and a "figure-it-out" attitude when faced with ambiguity.
- Strong technical aptitude: You are comfortable diving into product details and can speak the language of both engineers and educators.
Benefits
- 401K with an employer match
- Health, dental, vision, life insurance, and short-term and long-term disability coverage.
- Flexible spending account for health care and dependent care
- Wellness Reimbursement
- Work from Home Reimbursement
- Flexible vacation policy
- Parental leave program
- Company Issued Laptop
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementproject managementB2B SaaSproduct marketingsolutions architecturecontent creationcopywritingKPI measurementcompetitive analysiscustomer research
Soft Skills
exceptional writingarticulationsimplificationresourcefulnesshigh capacityhigh standardscommunicationcollaborationfeedback gatheringtraining support