Digital Marketing Manager

Paniceus Gastro Systemzentrale GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Lübeck • Germany

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About the role

  • You develop, manage and optimize our digital campaign strategy.
  • You plan and execute paid social and Google Ads campaigns, with a clear focus on customer acquisition.
  • You coordinate national online marketing campaigns for our restaurants.
  • You analyze campaign performance using relevant KPIs and derive concrete optimization measures.
  • You manage external agencies and keep projects on track regarding timing, budget and goal achievement.
  • You work closely with website, webshop, email and social media teams.
  • You monitor new digital channels, assess their potential, and develop strategic approaches accordingly.
  • You think about campaigns holistically rather than channel-by-channel.

Requirements

  • You have at least 3 years of experience in digital marketing, ideally in an agency or a performance-driven company.
  • You are highly proficient in Meta Ads Manager, Google Ads and Google Analytics.
  • You work KPI-driven and produce structured, easy-to-understand reports.
  • You understand customer journeys and can align digital touchpoints consistently.
  • You have experience managing agencies and in project management.
  • You are analytical and data-driven while also thinking strategically.
  • You work in a structured, independent manner and demonstrate high initiative.
  • You actively follow digital trends and continuously develop your skills.
Benefits
  • Responsibility for national campaigns with real impact
  • Autonomy instead of micromanagement
  • Short decision-making paths
  • Close collaboration with interdisciplinary teams
  • A strong brand with an emotional core and digital growth potential.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcampaign strategycustomer acquisitionKPI analysisproject managementdata-driven decision makingreportingcustomer journey mappingoptimization measuresstrategic thinking
Soft Skills
analytical skillsinitiativestructured workindependencecommunicationcollaborationcreativityadaptabilityproblem-solvingleadership