PANGAIA

CRM Manager

PANGAIA

full-time

Posted on:

Location Type: Hybrid

Location: Abu Dhabi • United Arab Emirates

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Job Level

SeniorLead

About the role

  • Lead the successful evolution of our Klaviyo platform across email, SMS and Whatsapp.
  • Define and optimise customer segmentation, tagging, and personalisation logic.
  • Ensure seamless integrations with e-commerce platforms, CDPs, and data sources.
  • Develop and implement strategies to generate leads and grow our first-party database.
  • Partner with IT, retail and E-Commerce teams to ensure successful implementation of lead generation strategies.
  • Design and execute customer lifecycle journeys (welcome, nurture, retention, win-back, post-purchase, etc.).
  • Develop content calendars and automation logic tailored to key customer segments.
  • Collaborate with Creative and Brand teams to ensure campaign assets are brand-aligned and performance-driven.
  • Track campaign performance (CTR, open rates, conversions, revenue attribution).
  • Continuously optimise subject lines, send times, cadence, and creative based on A/B testing and data insights.
  • Build reporting dashboards to share performance with leadership regularly.
  • Build a strong partnership with Brand Marketing, UX and graphic design teams to develop best quality visual and copy content.
  • Develop scalable CRM processes, playbooks, and SOPs for future team members.
  • Establish targets, manage, mentor and develop future team members.

Requirements

  • 8+ years of CRM and/or lifecycle marketing experience in DTC, preferably in fashion or lifestyle.
  • Proven experience deploying and managing Klaviyo or equivalent CRM platforms.
  • Strong understanding of customer segmentation, funnel behavior, and performance KPIs.
  • Creative sensibility with ability to craft brand-aligned messaging and journeys.
  • Comfortable working cross-functionally between ecom, brand, tech, and creative teams.
  • Data-savvy with a test-and-learn mindset.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMlifecycle marketingcustomer segmentationA/B testingdata insightslead generation strategiesautomation logicreporting dashboardsperformance KPIscontent calendars
Soft Skills
leadershipmentoringcollaborationcreativitycross-functional teamworkcommunicationstrategic thinkingoptimizationdata-driven decision makingproblem-solving