PANGAIA

Manager

• Develop integrated seasonal GTM plans across D2C, retail, wholesale, and partnerships.
• Define target audiences per product line, market, and channel; articulate positioning and value propositions.
• Align pricing architecture and promotional windows with commercial strategy.
• Partner with Product, Merchandising, and Finance to ensure launches support sales and margin objectives.
• Translate brand vision into actionable cross-channel roadmaps.
• Lead alignment across marketing, e-commerce, retail, product, and media agencies.
• Ensure markets adapt global campaigns in a locally relevant yet brand-consistent way.
• Own cross-functional GTM calendars, workflows, and milestone tracking to ensure on-time execution.
• Facilitate clarity between creative vision and business imperatives.
• Oversee development and launch of brand and product campaigns across social, email, website, retail, and influencer channels.
• Coordinate creative asset needs with Creative, Studio, and Growth teams.
• Ensure channel strategies reinforce product stories and commercial priorities.
• Partner with e-commerce to optimise on-site experience for launches: navigation, landing pages, PDP storytelling, and merchandising.
• Use SEO, PPC, CRM, and performance marketing tactics to drive traffic, engagement, and conversion.
• Ensure funnels and content sequences support campaign objectives across the customer journey.
• Define and track KPIs such as sell-through, traffic, conversion, CAC, ROAS, subscriber growth, and retail activation performance.
• Analyse campaign performance and GTM effectiveness, distilling insights to improve future cycles.
• Provide structured reporting to leadership with recommendations for optimisation.
• Ensure all GTM activities ladder up to brand growth, commercial performance, and customer acquisition targets.

Go to Market Manager

Account Manager

• Nurture and grow relationships with strategic wholesale partners; serve as main point of contact.
• Manage day-to-day wholesale account business from seasonal sell-in to in-season performance management.
• Define expansion strategy, develop pipeline and acquire accounts.
• Lead the full seasonal wholesale cycle: pre-line presentations, line reviews, order negotiations, and post-market follow-ups.
• Plan, set up, and oversee the PANGAIA showroom during fashion weeks (minimum twice per year).
• Collaborate with logistics, finance, merchandising, marketing, and other internal teams to ensure order-to-delivery execution and customer success.
• Analyze sales data, stock levels, and sell-through performance; recommend actions to maximize results.
• Negotiate pricing, terms, and marketing investments to balance growth with brand positioning and profitability.
• Monitor competitor activity, market trends, and partner feedback to inform assortment planning and commercial decisions.
• Prepare and maintain accurate sales forecasts, weekly reports, and account performance reviews.
• Travel internationally to visit key accounts and represent PANGAIA at industry events.

Wholesale Key Account Manager

Business Analyst

• Build master data management concepts and support rollout across ERP, PLM, CRM, POS, and e-commerce systems
• Ensure data accuracy, consistency, and availability across D2C and retail channels
• Design and implement data pipelines integrating transactional, operational, and customer data
• Establish governance processes for data ownership, taxonomy, and hierarchy
• Build dashboards and reports covering online and retail performance (traffic, conversion, AOV, CAC, LTV, returns, footfall, basket size, sales per sqm)
• Support omni-channel analytics and customer journey tracking across online and retail touch points
• Monitor product performance across SKUs, categories, and geographies
• Develop demand forecasting models and predictive analytics for inventory planning, replenishment, and allocation
• Use AI/ML for customer segmentation, churn predictions, and personalized recommendations
• Analyse sourcing, logistics, fulfillment, returns, and provide process efficiency and cost optimisation insights
• Enable leadership with pricing, promotions, assortment, margin, and profitability analytics
• Create analytics frameworks for customer service performance, NPS, and omni-channel engagement monitoring
• Initial focus on data consistency, master data, and scalable analytics infrastructure, evolving to advanced analytics delivery

Go to Market Manager

Wholesale Key Account Manager

Data and Business Analyst