Manage the Web Roadmap: Own the intake, prioritization, and execution of web initiatives.
Support the Headless Migration Project: Serve as a key contributor and agency point of contact in our transition from WordPress to a modern stack (Contentful + Vercel).
Consult with Stakeholders: Act as a strategic partner to PMM and Campaign leaders.
Champion Web Growth: Partner with our CRO Manager and demand gen teams to ensure the web roadmap supports performance goals.
Optimize Processes: Build and refine the "marketing operating system" for the web.
Bridge Design & Dev: Translate marketing requirements into clear technical specs for developers and design briefs for creatives.

Requirements

5+ years of experience in Web Marketing, Product Management, or Digital Operations.
Deep familiarity with Headless CMS platforms (Contentful preferred) and modern frontend frameworks (React/Next.js/Vercel ecosystem awareness).
Proven ability to manage complex roadmaps using tools like Asana or Jira. Agile/Scrum experience is a plus.
Familiarity with CRO methodologies and experimentation. You understand how to interpret test results and collaborate with optimization teams to iterate on the web experience.
Comfortable using BI tools (Tableau, Hex, GA4) to report on performance and uncover insights.

Benefits

Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans.
Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Web MarketingProduct ManagementDigital OperationsHeadless CMSReactNext.jsAgileScrumCRO methodologiesBusiness Intelligence

Soft Skills

Stakeholder consultationStrategic partnershipProcess optimizationTechnical specification translationCollaboration