Palta

Influencer Marketing

• Initiate contact with influencers, introduce collaboration opportunities, and handle early-stage negotiations around deliverables, pricing, and timelines while maintaining professionalism and empathy
• Coordinate and supervise scouts who identify potential influencers for upcoming campaigns
• Evaluate influencer profiles for content relevance, audience authenticity, engagement rates, and platform fit
• Summarize campaign performance, influencer response rates, and outreach metrics for the influencer marketing manager

Influencer Marketing Assistant

Content Marketing Manager

• Own and drive key product metrics for trial conversion and retention: 1st renewal rate, 1st workout rating, welcome workout completion, workout-to-workout conversion, 6-week plan completion, trial-to-paid CR.
• Own the coach persona end-to-end. Define how the coach speaks, when she shows up (workout, chat, educational content, CRM, push), and what coach remembers about the user.
• Run a fast experimentation loop. Generate, prioritize, ship, and read new content hypotheses across welcome workout, weekly drops, coach chat, educational content, and CRM.
• Own user-coach chat as a first-class product surface. Define the conversation system (AI, human-in-the-loop, or hybrid), the tone of voice, and the experiments that move chat → next workout and chat → retention.
• Define the topic roadmap and 6-week block structure together with the SME Content Methodologist. You decide what we ship and in what order; the SME signs off on methodology.
• Design programs at the workout, week, and 6-week block level (welcome workout, weekly intent, regression and progression rules) in partnership with the SME and external master trainers per discipline.
• Evolve the in-product programming experience: how the user discovers a program, lands on a workout, gets feedback, and is nudged back tomorrow.
• Drive cross-feature conversion: workout → chat, workout → educational content, chat → next workout, and any new content type we ship.
• Scale topics together with the Content Producer, balancing production speed, cost-per-topic, and content quality across studio shoots and AI-generated content.
• Commit to a quarterly production cadence with the Content Producer (topics, formats, delivery dates) and adjust based on what experiments tell you.
• Analyze product data directly to find retention and engagement opportunities. Not via a PM proxy.
• Build deep intuition for women 40+ as the user and as the audience the coach is speaking to.

Lead Product Manager, Content

Content Manager

• Own and drive key product metrics: 1st renewal rate, 1st workout rating, welcome workout completion, workout-to-workout conversion, 6-week plan completion, etc.
• Define the methodology and topic roadmap for Simple Moves.
• Decide what topics we ship, in what order, and how programs progress within each 6-week block.
• Design programs at the workout, week, and 6-week-block level. Includes welcome workout, weekly intent, regression and progression rules.
• Evolve the in-product user experience around programming to deliver the best possible experience on the client side.
• Scale topics together with the Content Producer, optimizing production speed, cost-per-topic, and content quality across studio shoots and AI-generated content.
• Validate methodology with the SME Content Methodologist and brief external master trainers contracted per discipline.
• Continuously generate and validate programming hypotheses; design and run experiments across welcome workout, weekly drops, and 6-week blocks.
• Drive cross-feature conversion: workout → group chat, workout → educational content, etc.
• Work closely with the Content Producer to commit to a quarterly production cadence: topics, formats, delivery dates.
• Identify content and methodology friction points and redesign key flows.
• Analyze product data to uncover retention and engagement opportunities.
• Build a deep intuition for the women 40+ audience.

Lead Product Content Manager

Product Designer

• As market leaders in monetization and conversion rate optimisation (CRO), we set the standard for excellence. We seek a specialist who can continue to push the boundaries, finding efficient, non-obvious solutions that keep us ahead
• The ideal candidate delves deep, not just skimming the surface. We value professionals who think critically, analyze extensively, and understand the nuances of user behavior and market trends
• It’s crucial to stay abreast of the latest trends, but more importantly, to understand them. We’re looking for someone who can interpret market shifts and user habits, applying this understanding to drive impactful monetization strategies
• Deep knowledge of customer habits and psychology is key. Our aim is to create solutions that resonate with users, ensuring our strategies are grounded in real, actionable insights into what drives user decisions and loyalty.

Senior Product Designer, Growth

Project Manager

• Own and continuously improve the cadence of internal reporting: bi-weekly PM reports, leadership updates, CEO briefings, All Hands, and Board materials — ensuring accuracy, clarity, and timeliness
• Support the implementation and scaling of AI-powered automations to streamline reporting and other recurring operational processes; identify new areas where automation can reduce manual work
• Drive cross-functional processes and experiments: rollout logs, retrospectives, onboarding of new team members, and identification of bottlenecks in cross-team workflows
• Monitor KPIs and resource allocation across teams: prepare regular reports highlighting areas where the team is falling behind, facing blockers, or underutilizing resources — and propose concrete solutions
• Support leadership with ad-hoc initiatives: research, calls, vendor coordination, contract reviews, test assignments, pre-screening candidates, and other tasks that require ownership and discretion
• Partner with PMs, team leads, and leadership to ensure alignment on priorities, deliverables, and timelines
• Proactively identify operational gaps and bring forward ideas to improve how the team works

Video Editor

• Designing short, high-impact videos to promote the app across various social platforms (Meta, YouTube Shorts, TikTok)
• Generating and iterating ideas with the marketing team to enhance message clarity and visual impact
• Performing retrospective analyses of ad performance to refine creative approaches
• Using AI tools as part of your daily workflow — including tools such as Runway, Pika, Luma, Midjourney, ElevenLabs, and others — for video generation, enhancement, and ideation
• Continuously experimenting with new AI tools and creative technologies to push the boundaries of ad production
• Analyzing competitors’ ads and social trends to stay ahead of worldwide creative patterns
• Testing new instruments, effects, and workflows to improve production efficiency
• Adapting to an agile team environment: moving between squads and developing expertise across different campaign types