Palta

Manager

• Plan, execute, and optimize programmatic campaigns across native and display channels;
• Own and scale campaigns on Taboola and other native/content discovery platforms;
• Lead creative testing initiatives — developing structured frameworks to test hooks, formats, and messaging at scale;
• Analyze performance data and drive continuous improvement across the funnel;
• Collaborate with creative and analytics teams to test and iterate on ad content;
• Identify new inventory sources and audience opportunities to expand reach.

Programmatic Manager

Project Manager

• Own and continuously improve the cadence of internal reporting: bi-weekly PM reports, leadership updates, CEO briefings, All Hands, and Board materials — ensuring accuracy, clarity, and timeliness
• Support the implementation and scaling of AI-powered automations to streamline reporting and other recurring operational processes; identify new areas where automation can reduce manual work
• Drive cross-functional processes and experiments: rollout logs, retrospectives, onboarding of new team members, and identification of bottlenecks in cross-team workflows
• Monitor KPIs and resource allocation across teams: prepare regular reports highlighting areas where the team is falling behind, facing blockers, or underutilizing resources — and propose concrete solutions
• Support leadership with ad-hoc initiatives: research, calls, vendor coordination, contract reviews, test assignments, pre-screening candidates, and other tasks that require ownership and discretion
• Partner with PMs, team leads, and leadership to ensure alignment on priorities, deliverables, and timelines
• Proactively identify operational gaps and bring forward ideas to improve how the team works.

Product Analyst

• Own our key metrics (conversion, LTV, CAC, payback, refund rate) and make sure they’re defined and calculated in a way everyone trusts
• Run A/B tests end-to-end, from hypothesis to “here’s what we should do about it”
• Build a LTV model using early signals and sensible assumptions
• Dig into pricing experiments — help us understand the trade-offs between conversion, price, and long-term value
• Analyze our web onboarding funnel and tell us where the biggest wins are hiding
• Find non-obvious growth levers that move us toward sustainable unit economics
• Lean on AI tools (Claude, Cursor, Copilot — whatever works for you) to move faster

Senior Product Analyst

Growth Marketing

• Strategic Scaling of Paid UA: Plan, execute, and own your strategy to hit KPIs.
• You are building a scalable UA engine across Google and beyond.
• Extreme Ownership & Prioritization: You own the goals, not the tasks.
• We provide the resources and the "Why"; you define the "How". Something blocks you? Your manager's only job is to remove it. No hand-holding, no micro-management - just results.
• Lead Creative Testing Frameworks: Build and manage predictable, scalable frameworks for testing thousands of creatives.
• You know how to find a winner, why it won, and how to replicate that success at scale.
• Aggressive Budget & ROAS Management: Responsible for dynamic budget allocation to maximize ROAS.
• You decide where the next dollar goes.
• Creative, MarTech & Growth Collaboration: Guide the creative team's focus, forecast asset delivery, write airtight technical requirements for MarTech, and collaborate with Growth.
• Every department is deep in UA context - that's how we move fast.
• Data Deep-Dives & Growth Execution: You live in the metrics.
• You dig into LTV, monetization, and web funnels when something feels off.
• If a number moves, you're the first to ask "Why?"
• Analytics Mastery (SQL & Dashboards): Data-literate by default.
• Whether it's a quick SQL slice or a full dashboard build - you don't wait for someone else to pull it for you.

Senior User Acquisition Manager

Influencer Marketing

• Initiate contact with influencers, introduce collaboration opportunities, and handle early-stage negotiations around deliverables, pricing, and timelines while maintaining professionalism and empathy
• Coordinate and supervise scouts who identify potential influencers for upcoming campaigns
• Evaluate influencer profiles for content relevance, audience authenticity, engagement rates, and platform fit
• Summarize campaign performance, influencer response rates, and outreach metrics for the influencer marketing manager

Influencer Marketing Assistant

Content Marketing Manager

• Own and drive key product metrics for trial conversion and retention: 1st renewal rate, 1st workout rating, welcome workout completion, workout-to-workout conversion, 6-week plan completion, trial-to-paid CR.
• Own the coach persona end-to-end. Define how the coach speaks, when she shows up (workout, chat, educational content, CRM, push), and what coach remembers about the user.
• Run a fast experimentation loop. Generate, prioritize, ship, and read new content hypotheses across welcome workout, weekly drops, coach chat, educational content, and CRM.
• Own user-coach chat as a first-class product surface. Define the conversation system (AI, human-in-the-loop, or hybrid), the tone of voice, and the experiments that move chat → next workout and chat → retention.
• Define the topic roadmap and 6-week block structure together with the SME Content Methodologist. You decide what we ship and in what order; the SME signs off on methodology.
• Design programs at the workout, week, and 6-week block level (welcome workout, weekly intent, regression and progression rules) in partnership with the SME and external master trainers per discipline.
• Evolve the in-product programming experience: how the user discovers a program, lands on a workout, gets feedback, and is nudged back tomorrow.
• Drive cross-feature conversion: workout → chat, workout → educational content, chat → next workout, and any new content type we ship.
• Scale topics together with the Content Producer, balancing production speed, cost-per-topic, and content quality across studio shoots and AI-generated content.
• Commit to a quarterly production cadence with the Content Producer (topics, formats, delivery dates) and adjust based on what experiments tell you.
• Analyze product data directly to find retention and engagement opportunities. Not via a PM proxy.
• Build deep intuition for women 40+ as the user and as the audience the coach is speaking to.

Programmatic Manager

Project Manager

Senior Product Analyst

Senior User Acquisition Manager

Influencer Marketing Assistant

Lead Product Manager, Content