Lead Product Manager, Content

Palta

Lead Product Content Manager for Simple Life's new AI health product. Owning content programming, product metrics, and user engagement for a mobile product with 15 million users.

Posted 5/28/2026full-timeRemote • 🇦🇲 ArmeniaSeniorWebsite

About the role

Key responsibilities & impact

Own and drive key product metrics for trial conversion and retention: 1st renewal rate, 1st workout rating, welcome workout completion, workout-to-workout conversion, 6-week plan completion, trial-to-paid CR.
Own the coach persona end-to-end. Define how the coach speaks, when she shows up (workout, chat, educational content, CRM, push), and what coach remembers about the user.
Run a fast experimentation loop. Generate, prioritize, ship, and read new content hypotheses across welcome workout, weekly drops, coach chat, educational content, and CRM.
Own user-coach chat as a first-class product surface. Define the conversation system (AI, human-in-the-loop, or hybrid), the tone of voice, and the experiments that move chat → next workout and chat → retention.
Define the topic roadmap and 6-week block structure together with the SME Content Methodologist. You decide what we ship and in what order; the SME signs off on methodology.
Design programs at the workout, week, and 6-week block level (welcome workout, weekly intent, regression and progression rules) in partnership with the SME and external master trainers per discipline.
Evolve the in-product programming experience: how the user discovers a program, lands on a workout, gets feedback, and is nudged back tomorrow.
Drive cross-feature conversion: workout → chat, workout → educational content, chat → next workout, and any new content type we ship.
Scale topics together with the Content Producer, balancing production speed, cost-per-topic, and content quality across studio shoots and AI-generated content.
Commit to a quarterly production cadence with the Content Producer (topics, formats, delivery dates) and adjust based on what experiments tell you.
Analyze product data directly to find retention and engagement opportunities. Not via a PM proxy.
Build deep intuition for women 40+ as the user and as the audience the coach is speaking to.

Requirements

What you’ll need

5+ years as a product manager or product lead shipping consumer products end-to-end.
Mobile experience in the fitness industry is strongly preferred.
Proven track record of moving core conversion and retention metrics, with experiments you designed and shipped yourself.
Working understanding of fitness or wellness methodology: enough to brief an SME and external trainers, push back where needed, and read methodology critically.
Formal background (kinesiology, exercise physiology, sports science) is a plus, not a requirement.
Experience with AI-driven or persona-driven products: AI companions, coaching, character chat, fan engagement, or comparable systems where the product feels like a relationship, not a tool.
Deep fluency in experimentation and hypothesis-driven development: A/B testing, sample sizes, reading messy product data.
Strong analytical skills and the ability to own product metrics directly, not via a PM proxy.
Experience orchestrating cross-functional teams (product, design, content, production, tech, science).
Programming or product experience with a 40+ female audience (perimenopause-aware) is a strong plus.

Benefits

Comp & perks

Competitive salary package commensurate with experience, plus stock options
The equipment you need to do your job
A premium Palta Family subscriptions (Simple, Flo, Zing etc.)
21 days annual leave, plus bank holidays
Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementA/B testingdata analysishypothesis-driven developmentfitness methodologyAI-driven productsconsumer product developmentprogram designcross-functional team orchestrationretention metrics

Soft Skills

analytical skillscommunicationleadershipintuition for user needscollaborationprioritizationcreativityadaptabilityproblem-solvingstrategic thinking

Certifications

kinesiology degreeexercise physiology degreesports science degree