Palermo Advisors

Chief Marketing Officer

• Develop and execute a comprehensive marketing strategy to drive brand awareness, acquire new customers, and increase market share.\n• Manage marketing project budgets, ensuring optimal allocation of resources to achieve maximum ROI on all campaigns and initiatives.\n• Build, lead, and mentor a high-performing marketing team, fostering a culture of continuous improvement and innovation.\n• Oversee all marketing channels, including digital marketing, traditional marketing, brand management, social media, and wholesale marketing.\n• Conduct in-depth market research and competitive analysis to identify new opportunities and stay ahead of industry trends.\n• Develop cohesive data driven product release strategies across all sales channels.\n• Ensure brand messaging and visual identity are consistent and compelling across all platforms and touchpoints.\n• Collaborate cross-departmentally with sales, product development, and operations to ensure marketing strategies are aligned with overall company goals.

VP of Marketing