Paleovalley

Lifecycle Marketing Manager

Paleovalley

full-time

Posted on:

Location Type: Remote

Location: Arizona • California • United States

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Salary

💰 $90,000 - $110,000 per year

About the role

  • Develop and implement retention-focused lifecycle strategies and campaigns that increase repeat purchase rate, reduce churn, and grow customer lifetime value.
  • Identify lifecycle gaps and customer drop-off points, build customer journey maps, and use behavioral data to develop strategies that increase repeat purchase, strengthen loyalty, and support long-term customer retention.
  • Own the day-to-day management and optimization of retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
  • Support key acquisition-adjacent lifecycle touchpoints, including opt-ins, welcome flows, and abandoned cart programs, ensuring they contribute to long-term customer value.
  • Develop post-purchase education strategies that help customers use products successfully, stay engaged, and better understand the value of the brand and its products.
  • Design, build, and optimize email templates and lifecycle campaigns, ensuring visually impactful, brand-consistent communications and strong deliverability across the customer journey.
  • Implement advanced customer segmentation, personalization, and dynamic content strategies to deliver targeted, relevant messaging that improves engagement, retention, and lifetime value.
  • Design and execute strategic A/B tests across lifecycle programs and proactively implement optimizations based on performance data, customer behavior, and industry best practices.
  • Own and maintain the retention dashboard, monitor and analyze key performance metrics, including open rates, click-through rates, conversion rates, revenue, retention, and lifetime value, and proactively bring forward insights and recommendations to improve performance.
  • Actively monitor and optimize deliverability, inbox placement, and subscriber health to protect channel performance and maximize reach.
  • Stay current with lifecycle and email marketing trends, proactively recommending new tools, technologies, and strategies to improve performance and customer experience.
  • Collaborate cross-functionally with Customer Experience, Product, E-commerce, Subscription, and Creative teams to improve retention outcomes and strengthen the overall customer journey.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field.
  • 5-8 years of experience in email marketing, with significant lifecycle and retention marketing experience for DTC ecommerce brands in the CPG and/or health and wellness space.
  • Proven experience developing and implementing lifecycle strategies and campaigns that improve repeat purchase rate, reduce churn, and grow customer lifetime value.
  • Strong hands-on experience owning and optimizing retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
  • Expert-level proficiency in Klaviyo, including advanced segmentation, automation, personalization, and deliverability best practices.
  • Strong experience designing, building, and optimizing email templates and lifecycle campaigns, with a solid understanding of email UX, mobile responsiveness, inbox rendering, and QA best practices.
  • Strong analytical skills with experience interpreting lifecycle and email performance metrics, using customer behavior data to identify opportunities, and designing and analyzing A/B tests to inform optimization strategies.
  • Experience monitoring and optimizing deliverability, inbox placement, and subscriber health.
  • Exceptional attention to detail and strong project management skills, with the ability to manage multiple priorities, maintain accuracy, and consistently deliver high-quality work on time.
  • Strong verbal and written communication skills, with the ability to clearly explain performance insights, technical considerations, and strategic recommendations to non-technical stakeholders.
  • Proactive, resourceful, and comfortable working independently in a fast-paced, remote environment, with strong problem-solving skills and the ability to anticipate challenges and identify solutions.
Benefits
  • Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
  • Generous Paid time off to support balance and rest
  • Paid sick time for when you need it
  • Six (6) paid holidays each year
  • Paid parental leave for growing families
  • 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
  • 401(k) with up to a 4% company match after one year of service
  • Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketinglifecycle marketingretention marketingcustomer segmentationA/B testingdata analysiscampaign optimizationcustomer journey mappingperformance metrics analysispersonalization strategies
Soft Skills
attention to detailproject managementverbal communicationwritten communicationproblem-solvingresourcefulnessindependencecollaborationstrategic thinkingtime management