Analyze marketing, acquisition, and lifecycle performance data, including repurchase rates, customer retention, funnel drop-offs, and LTV trends
Build, maintain, and optimize Mixpanel dashboards, funnels, and behavioral reports
Diagnose and resolve tracking issues across pixels, scripts, UTMs, events, and server-side integrations (Meta CAPI, TikTok Events API, Mixpanel server-side)
Develop unified reporting and dashboards that combine data from Shopify, Mixpanel, GA4, Klaviyo, MySQL, and ad platforms
Identify insights that drive improvements in ROAS, retention, acquisition efficiency, and customer experience
Partner with paid media, email, demand and supply planners, and product teams to refine KPIs, improve tracking, and establish clean data flows
Conduct regular data quality checks and maintain processes that ensure accuracy, consistency, and reliable attribution
Translate complex analytical findings into simple, actionable insights for stakeholders across the company

Requirements

Bachelor’s degree in statistics, mathematics, computer science, data analytics, or equivalent hands-on experience
5+ years of marketing analytics experience
Minimum 3 years within e-commerce or subscription-based DTC
2 years of hands-on Mixpanel, Pendo or Amplitude experience (funnels, dashboards, behavioral analysis)
Strong proficiency in SQL and MySQL, including building and troubleshooting queries and workflows
Strong skills with GA4, Google Tag Manager, and server-side tracking (Meta CAPI, TikTok Events API)
Understanding of pixels, scripts, event tracking, UTMs, and platform integrations
Experience with email marketing systems such as Klaviyo (preferred) or Mailchimp
Ability to turn complex data into simple, actionable recommendations for non-technical teams
Proactive, autonomous working style with strong communication skills
Analytical rigor with experience in customer segmentation, retention analytics, and LTV modeling

Benefits

Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing analyticsdata analysisSQLMySQLGA4Google Tag ManagerMixpanelevent trackingcustomer segmentationLTV modeling

Soft Skills

communication skillsanalytical rigorproactive working styleautonomous working styleability to simplify complex data

Certifications

Bachelor’s degree in statisticsBachelor’s degree in mathematicsBachelor’s degree in computer scienceBachelor’s degree in data analytics