Paired

Senior Social Media Manager

Paired

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.)
  • Build monthly and quarterly content roadmaps aligned with product launches and campaigns
  • Oversee daily posting, scheduling, engagement, and optimization
  • Turn performance data into actionable content pivots
  • Define and protect Larine’s voice across all social platforms
  • Translate complex oral health science into clear, relatable messaging
  • Create internal brand messaging frameworks for creators and team members
  • Ensure consistency across ads, organic content, influencers, and product education
  • Develop and scale a structured creator program
  • Write briefs that actually inspire strong performance
  • Build long-term creator relationships, not one-off transactions
  • Review UGC and refine it to maximize hooks, clarity, and conversions
  • Collaborate closely with paid media to identify winning creatives
  • Build and manage the social team (in-house and/or freelance)
  • Create SOPs for content production, editing, publishing, and reporting
  • Implement workflow systems to scale content output
  • Train junior team members and creators on brand voice and messaging
  • Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution
  • Identify repeatable content formats and double down on winners
  • Partner with paid media to turn organic winners into scalable ads
  • Drive measurable growth in followers, community engagement, and revenue

Requirements

  • 3–5 years of experience managing social media for **DTC, ecommerce, or consumer brands**
  • Proven experience growing **Instagram, TikTok, and short-form video platforms**
  • Experience working with **UGC creators and influencers**
  • Strong understanding of **short-form content strategy** (hooks, storytelling, retention)
  • Ability to plan and execute **monthly content calendars and campaign launches**
  • Experience using tools such as **Later, Hootsuite, Sprout, or native scheduling tools**
  • Comfortable analyzing **social performance metrics** (engagement rate, watch time, saves, shares, CTR)
  • Ability to identify **winning content formats and iterate quickly**
  • Experience collaborating with **paid media teams to turn organic content into ads**
  • Strong copywriting and storytelling skills
  • Ability to translate **complex topics into clear, engaging content**
  • Experience maintaining **consistent brand voice across platforms**
  • Ability to provide **clear creative direction and feedback on content**
Benefits
  • Full-time
  • Competitive Salary in USD
  • Work From Anywhere
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementshort-form content strategycopywritingstorytellingcontent calendar planningperformance metrics analysiscontent optimizationcreator program developmentUGC refinementKPI tracking
Soft Skills
creative directionteam managementcollaborationcommunicationtrainingrelationship buildingproblem-solvingadaptabilitystrategic thinkinginspiration