Paired

DM Setter, Community Engagement Specialist

Paired

full-time

Posted on:

Location Type: Remote

Location: Colombia

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Respond to inbound DMs promptly and professionally, following a structured conversation flow.
  • Qualify leads by understanding needs, budget, urgency, and fit.
  • Drive conversions by guiding conversations toward the next step (booking a call, collecting info, sending links, completing a purchase, etc.).
  • Handle objections confidently (price, timing, “send me info,” hesitation) while keeping the tone aligned with the brand.
  • Reply to comments strategically to boost engagement and move qualified people into DMs.
  • Execute posting tasks for content that is already planned/scheduled (publishing, basic coordination, ensuring it goes out correctly).
  • Maintain brand voice across all interactions—natural, consistent, and on-tone.
  • Track and follow up using IG tools/labels, spreadsheets, or CRM (no dropped conversations).
  • Share simple performance updates (response time, volume, qualified leads, conversions, common objections, audience insights).
  • Escalate sensitive or complex issues to the team when needed (without guessing or overpromising).

Requirements

  • 1–2+ years of experience handling Instagram (or social) DMs for a brand: sales, customer support, community, or appointment setting.
  • Excellent written English with a natural, conversational tone (can match brand voice + adapt to different personalities).
  • Conversion mindset: comfortable qualifying leads, following a script, and moving people toward a clear next step (call booked / link clicked / purchase / application).
  • Strong organization + follow-up habits (labels, notes, tracking, and not letting leads go cold).
  • High EQ + calm under pressure: can handle objections, complaints, and “difficult” messages without getting defensive.
  • Fast response time + consistency: able to manage high DM volume daily and keep response SLAs.
  • Familiarity with tools like Instagram labels, Meta Business Suite, Google Sheets/Airtable, and ideally ManyChat or similar DM automation (nice to have).
  • Basic content execution skills (nice to have): posting scheduled content, light community management, comment engagement.
  • Availability: Full-time, reliable schedule aligned with business time zone (and willing to cover peak engagement windows).
  • Confidentiality + professionalism: understands customer privacy and brand reputation.
Benefits
  • Competitive salary.
  • Ability to work remotely.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead qualificationobjection handlingconversion optimizationcontent executioncommunity managementcustomer supportappointment settingtracking and follow-upresponse time managementhigh DM volume management
Soft Skills
excellent written communicationorganizational skillsemotional intelligencecalm under pressureadaptabilityprofessionalismconfidentialityengagement strategycustomer privacy awarenesstone consistency