DTC Creative Strategist – Ecommerce
Paired
full-time
Posted on:
Location Type: Remote
Location: Poland
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About the role
- Develop and lead multi-SKU ad creative across the customer journey
- Craft and test messaging angles, formats, and frameworks that drive conversions
- Use customer reviews, performance data, and market trends to prioritize concepts
- Regularly script the following:
- ○ VSLs (Video Sales Letters)
- ○ UGC and VO-led ads
- ○ Short-form scripts and hooks
- ○ Static ad copy/concepts
- ○ Motion briefs (GIFs, animations)
- Ensure each concept is emotionally resonant, platform-native, and conversion-optimized
- Participate in review rounds with our in-house producer/editor team
- Provide clear, constructive feedback to elevate quality and align with brand tone
- Join weekly syncs with our internal creative and growth team
- Collaborate on creator casting and brief development (we use Insense)
- Recommend and help iterate on workflow improvements and testing strategy
Requirements
- 3–7+ years of experience in **DTC eCommerce, performance marketing, or creative strategy**
- Proven experience driving growth through **paid media creative**
- Deep understanding of **Meta and TikTok creative best practices**
- Strong grasp of eCommerce metrics: CAC, LTV, AOV, ROAS, MER
- Ability to turn data and insights into actionable creative direction
- Experience writing emotionally resonant copy
- Experience in guiding creative teams
Benefits
- Work from Anywhere
- Competitive Salary
- Flexible Hours
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingscriptwritingdata analysiscreative strategyperformance marketingad creative developmentconversion optimizationeCommerce metricspaid media creativeworkflow improvement
Soft Skills
collaborationfeedback provisionemotional resonancecommunicationteam leadershipcreativityproblem-solvingstrategic thinkingadaptabilityconstructive criticism