Paired

Head of Growth, B2C SaaS

Paired

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Job Level

Lead

About the role

  • Build the client's entire B2C growth engine from zero
  • Hire and manage ad specialists and growth operators
  • Own agency selection, performance management, and budget efficiency
  • Design the complete user acquisition funnel from first touch to paid conversion
  • Build landing pages, webinar registration pages, and conversion pages in Webflow
  • Create email sequences: trial nurture, 30-day engagement, conversion, retention
  • Establish baseline metrics for every funnel stage (visitor → download → trial → paid)
  • Run A/B tests on landing pages, emails, and conversion points
  • Run initial ad tests to validate funnel performance (Meta, LinkedIn, Google)
  • Work with design team and coordinate with developers on Webflow implementation
  • Manage timelines to hit April 1 launch deadline

Requirements

  • 3+ years in growth marketing, demand generation, or funnel building
  • Proven track record building B2C SaaS funnels from scratch with measurable results
  • Strong understanding of conversion optimization and A/B testing
  • Experience with email marketing platforms and automation sequences
  • Hands-on experience running paid ad campaigns (Meta, LinkedIn, Google)
  • Ability to work with developers—comfortable with Webflow, technical specs, integrations
  • Data-driven mindset—you live in analytics dashboards
  • Proficient with AI tools—hands-on experience using AI to automate, accelerate, and optimize growth workflows
  • Familiarity with automation platforms (n8n, Make.com, Zapier, or similar)
  • Self-starter who thrives building from zero with minimal direction
  • Excellent project management—can hit deadlines while coordinating across teams
  • Nice to Have
  • Experience in mortgage, real estate, or financial services
  • Experience marketing mobile apps
  • Webflow proficiency (can make basic edits without developer support)
  • Experience with video-based products or content
Benefits
  • Greenfield opportunity: Build everything from scratch. No legacy systems. Your playbook.
  • Real impact: You're not optimizing someone else's funnel—you're creating it.
  • Growth stage: Product-market fit achieved, enterprise pilots converting, ready to scale B2C.
  • Direct access: Report directly to the CEO. No layers. Fast decisions.
  • AI-forward: We leverage AI throughout our product and operations. You will too.
  • CMO path: For the right person, this role evolves into Chief Marketing Officer as we scale.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingdemand generationfunnel buildingconversion optimizationA/B testingemail marketingpaid ad campaignsWebflowanalyticsautomation
Soft Skills
self-starterproject managementcoordinationdata-driven mindset