Conduct deep customer and market research to understand buying triggers, objections, and belief systems.
Define core angles, hooks, and messaging frameworks based on audience sophistication.
Write and guide high-converting ad scripts, hooks, and narratives.
Use AI tools to accelerate research, concept generation, scripting, and iteration.
Stay ahead of emerging tools and prompting techniques to scale creative output without sacrificing quality.
Identify and brief creators who authentically match the brand’s energy and audience.
Direct creators on storytelling, framing, and delivery for high-performing UGC-style ads.
Track viral and emerging organic trends weekly.
Translate cultural hooks and formats into scalable paid ad concepts.
Ensure ads feel native, modern, and scroll-stopping.
Act as the final creative gatekeeper.
Review cuts for pacing, clarity, emotional impact, and retention.
Ensure the first 1–3 seconds hook hard and the narrative holds attention through the full video.
Analyze creative performance inside Meta Ads Manager.
Go beyond surface metrics to understand why concepts win or lose.
Turn insights into structured briefs and next-round iterations.

Requirements

Proven experience as a Creative Strategist, Creative Director, or Performance Creative Lead for DTC brands.
Deep understanding of Meta/Instagram video ads and short-form storytelling.
Strong foundation in direct-response copywriting and consumer psychology.
Experience building and scaling winning creative systems, not just one-off ads.
Comfortable working with editors, creators, media buyers, and founders.
Portfolio of past winning ad concepts, scripts, and video campaigns.

Benefits

Join a lean, 8-figure company at a pivotal scaling moment.
Direct access to founders and full ownership of creative direction.
Opportunity to shape brands in sports and youth culture.
Performance-based upside and long-term growth potential.
Work remotely with no time zone restrictions — we’re optimizing for best talent, not location.
Compensation range USD 3k - 5k monthly PLUS open to discuss incentives for winning ads produced!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

direct-response copywritingconsumer psychologyvideo adsstorytellingad scriptingcreative systemsconcept generationperformance analysisiterationtrend analysis

Soft skills

creativitycommunicationcollaborationleadershipattention to detailanalytical thinkingadaptabilitystrategic thinkingemotional intelligenceproject management