Paired

DTC Creative Strategist, Ecommerce

Paired

full-time

Posted on:

Location Type: Remote

Location: Argentina

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About the role

  • Our client is a fast-growing DTC brand, looking for a high-performance Creative Strategist who lives and breathes performance marketing. If you understand what makes a scroll-stopper convert, love scripting hooks that hit, and can direct UGC, statics, and motion assets with strategic precision, we want to talk.
  • **What You’ll Do**
  • As our Creative Strategist, you’ll own end-to-end creative strategy for our hero SKUs — including pet health products, hair loss products, supplements, and accessories. You’ll turn insights into thumb-stopping, revenue-driving creative across Meta, YouTube, and more.
  • **Your Core Responsibilities**
  • **Creative Strategy**
  • ● Develop and lead multi-SKU ad creative across the customer journey
  • ● Craft and test messaging angles, formats, and frameworks that drive conversions
  • ● Use customer reviews, performance data, and market trends to prioritize concepts
  • **Scripting & Concepting**
  • ● Regularly script the following:
  • ○ VSLs (Video Sales Letters)
  • ○ UGC and VO-led ads
  • ○ Short-form scripts and hooks
  • ○ Static ad copy/concepts
  • ○ Motion briefs (GIFs, animations)
  • ● Ensure each concept is emotionally resonant, platform-native, and conversion-optimized
  • **Review & Feedback Loop**
  • ● Participate in review rounds with our in-house producer/editor team
  • ● Provide clear, constructive feedback to elevate quality and align with brand tone
  • **Cross-functional Collaboration**
  • ● Join weekly syncs with our internal creative and growth team
  • ● Collaborate on creator casting and brief development (we use Insense)
  • ● Recommend and help iterate on workflow improvements and testing strategy
  • Success Looks Like
  • ● Consistent delivery of high-impact creative that boosts ROAS
  • ● Strong understanding of ecommerce trends, ad psychology, and performance hooks
  • ● Ability to work fast without sacrificing polish
  • ● Willingness to go above and beyond during campaign pushes or launches
  • Your Toolkit
  • ● You’ve developed creative for DTC brands in wellness, personal care, pet, or similar
  • spaces
  • ● Familiarity with Meta Ads Manager data or know how to read performance feedback
  • ● You can script, concept, and brief editors or animators
  • ● Not afraid to jump on Slack or join calls — communication matters here
  • Deliverables & Compensation
  • ● 11 scripts per week. This includes: Statics (IMG ads), Elevenlabs / UGC, Iterations,
  • VSLs
  • ● Flexibility for fast scale-up if we hit a groove
  • ● Open to creative tests before long-term scope agreement

Requirements

  • - 3–7+ years of experience in **DTC eCommerce, performance marketing, or creative strategy**
  • - Proven experience driving growth through **paid media creative**
  • - Deep understanding of **Meta and TikTok creative best practices**
  • - Strong grasp of eCommerce metrics: CAC, LTV, AOV, ROAS, MER
  • - Ability to turn data and insights into actionable creative direction
  • - Experience writing emotionally resonant copy
  • - Experience in guiding creative teams
Benefits
  • - Work from Anywhere
  • - Competitive Salary
  • - Flexible Hours

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
creative strategyscriptingcopywritingad creative developmentdata analysisperformance marketingeCommerce metricsconversion optimizationvideo sales letters (VSLs)user-generated content (UGC)
Soft skills
collaborationcommunicationfeedback provisionemotional resonanceadaptabilitycreativitystrategic thinkingtime managementproblem-solvingleadership