Paired

Creative Strategist, DTC

Paired

full-time

Posted on:

Location Type: Remote

Location: Argentina

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About the role

  • Develop and own the creative strategy for paid acquisition campaigns across Google, Meta (Facebook/Instagram), TikTok, YouTube, and other DTC channels
  • Research and identify winning creative angles based on customer pain points, product benefits, trends, and competitive analysis within the beauty/skincare market
  • Translate performance data into actionable creative insights and testing hypotheses
  • Create clear, creative briefs, hooks, messaging frameworks, and UGC concepts for designers, editors, and creators
  • Collaborate closely with Media Buyers to align creative strategy with campaign objectives, funnels, and scaling efforts
  • Monitor creative performance (CTR, CPA, ROAS, hook rate, thumb-stop rate, retention) and optimize concepts accordingly
  • Stay on top of beauty, skincare, and UGC trends across social platforms to continuously refresh creative angles
  • Build and maintain a structured creative testing roadmap (iterations, variations, formats, and messaging themes)
  • Ensure brand voice, compliance, and product claims are aligned with industry standards and regulations

Requirements

  • 3+ years of experience as a Creative Strategist, Creative Producer, or similar role in a DTC environment
  • Proven experience in the beauty and/or skincare industry (mandatory)
  • Strong understanding of performance marketing principles and full-funnel creative strategy
  • Hands-on experience working with paid social channels, especially Meta and TikTok
  • Ability to analyze performance data and convert insights into creative direction
  • Experience working with UGC-style content, creator briefs, and short-form video ads
  • Excellent communication skills and ability to collaborate with cross-functional teams.
Benefits
  • Competitive salary in USD
  • Monthly bonuses based on performance
  • Fully remote work environment with flexible scheduling

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
creative strategyperformance marketingdata analysiscreative briefsUGC contentshort-form video adscampaign optimizationCTRCPAROAS
Soft skills
communicationcollaborationcreativityanalytical thinkingproblem-solving