Paired

Social Media Manager – Gaming

Paired

full-time

Posted on:

Location Type: Remote

Location: South Africa

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About the role

  • Own and manage all social accounts (min. 1 post per day on all platforms except YouTube —2+/week).
  • Develop a multi-platform content strategy optimized for reach, engagement, retention, and conversions.
  • Self-generate agile content (raw, meme-style, trend-based or informal when needed) alongside professionally produced pieces.
  • Lead the creative team (photographer, cinematographer, graphic designer) to produce diverse content formats tailored to each platform.
  • Maintain a balanced mix of content: Memes & trend-driven creative content; Product demos, overviews, and displays; Reviews, unboxing, and hands-on demonstrations; Tutorials, guides, educational content on gaming tech; Gaming tips & strategy videos; Influencer collaborations & UGC integration; Interactive content (polls, questions, mini-games, etc.); Community Q&As and testimonials.
  • Ensure brand voice consistency, authenticity, and cultural relevance.
  • Respond to all public replies across social media promptly.
  • Lead Pwnage’s presence and engagement on Discord, Reddit, and gaming forums.
  • Organize creative community events, polls, challenges, tournaments, etc., to drive retention and loyalty.
  • Develop community programs to convert followers into advocates.
  • Identify and manage influencer partnerships; lead outreach for collabs and sponsored content.
  • Coordinate influencer campaigns around product launches or key brand moments.
  • Oversee affiliate program growth; recruit new affiliates and nurture relationships (1–3% lifetime earnings of affiliates you sign).
  • Produce or oversee SEO-optimized blog content for Pwnage.com and external sites.
  • Stream on the Pwnage Twitch account to engage community (15% commission + customer coupon code structure applies).
  • Build cross-platform strategies to maximize impact of each channel.
  • Ideate and execute social-first campaigns for new product launches, limited editions, collab drops, and brand initiatives.
  • Coordinate with marketing, product, and creative teams to ensure consistent messaging and hype-building.
  • Provide regular reporting on KPIs, insights, and recommendations.

Requirements

  • A creative, trend-sensitive mind with strong intuition for gaming and internet culture.
  • Ability to work fast, independently, and with very little supervision—full ownership mindset.
  • Strong understanding of what drives engagement, virality, and brand affinity.
  • Excellent writing & communication skills in a youthful, authentic tone.
  • Experience managing social media for a consumer brand, ideally in gaming or tech.
  • Ability to coordinate with a creative team while also generating content yourself.
  • Strong organizational habits and ability to manage multiple simultaneous initiatives.
Benefits
  • Competitive Salary (USD) - Paid per video
  • Work From Home
  • Flexible working hour

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content strategySEO optimizationsocial media managementinfluencer marketingcommunity engagementcontent creationcampaign coordinationanalytics reportingtrend analysisgaming content production
Soft skills
creativityindependencecommunicationorganizational skillsownership mindsetintuition for culturecollaborationadaptabilityleadershipengagement strategies