Pager Health

VP, Marketing

Pager Health

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $260,000 - $275,000 per year

Job Level

Lead

About the role

  • Amplify the Pager Health brand as the leader in digital care navigation to healthcare business executives
  • Accountable for all account-based B2B and B2C/engagement marketing activities, budget, tactics and staff management
  • Collaborate with Sales and lead generation resources to drive qualified account leads
  • Work with Product, BD teams to establish Pager Health key product marketing and go-to-market messaging and collaterals
  • Deploy messages across leading paid, earned owned and social channels
  • Partner with leading industry consultants, analysts, agencies and thought leaders to engage key business audiences
  • Partner with customers to produce, distribute and promote white-papers and case studies about the value of the Pager Health solution
  • Ensure strong Pager Health presence at leading healthcare industry events, conferences, trade shows, etc. to gain exposure and generate new business opportunities

Requirements

  • Minimum 10 years of experience in progressively more responsible marketing strategy and execution positions, preferably in technology, start-ups, or SaaS organizations
  • 5+ years' experience in B2B / Enterprise digital marketing
  • Ability to develop and execute scalable marketing strategies that drive client acquisition, engagement and retention
  • Experience leading and mentoring marketing teams, fostering cross-functional collaboration with sales, product, and client success
  • Experience in launching new healthcare technologies (prefer experience with AI powered health tech) marketing positioning and competitive differentiation
  • Ability to define clear value propositions and create compelling messaging that resonates with various healthcare stakeholders
  • Expertise in mapping and optimizing user journeys, from engagement to retention
  • Sales enablement: Developing materials, case studies and training for sales teams to effectively communicate the product value
  • Demand Gen: Experience in SEO, SEM and paid media, email marketing, and ABM strategies
  • Proficiency in analytics tools to track KPIs, measure campaigns and iterate on strategies and insights
  • Strong grasp of CAC and ROI-driven marketing tactics
  • Bachelor’s Degree (Master’s Degree preferred) in Marketing (or related field) and/or equivalent professional experience
  • Experience and relationships with leading healthcare industry agencies, media, consultants and thought leaders
  • Healthcare experience is required
  • Agency experience is a plus.
Benefits
  • Medical benefits
  • Dental benefits
  • Vision benefits
  • Financial benefits
  • Generous PTO
  • Stipends for professional development
  • Wellness benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingB2C marketingdigital marketingmarketing strategyclient acquisitionuser journey mappingSEOSEMemail marketingABM strategies
Soft Skills
leadershipmentoringcross-functional collaborationcommunicationstrategic thinkingcreativityanalytical thinkingrelationship buildingteam managementclient engagement
Certifications
Bachelor’s Degree in MarketingMaster’s Degree in Marketing (preferred)