Pacvue

Senior Director, Product Growth

Pacvue

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $200,000 - $240,000 per year

Job Level

Senior

About the role

  • Stay ahead of market dynamics and competitive trends.
  • Ensure customer insights, partner inputs (retailer priorities, data partners, etc.), and market data directly inform roadmap and go-to-market priorities.
  • Champion the voice of the customer across Product and GTM functions.
  • Lead industry thought leadership through case studies, industry events, and customer meetings; engage in public, industry-related speaking engagements.
  • Shape and own the commercialization strategy for key expansions, new product launches, and new category creation—from prototype through market success.
  • Partner with Product, Engineering, and Marketing to translate strategy into scalable, profitable offerings.
  • Establish clear frameworks for product-market fit, pricing, packaging, lifecycle management, and execution.
  • Leverage deep product expertise to lead product strategy for growth, monetization, and portfolio expansion opportunities.
  • Partner with Finance to model business cases, profitability, billing alignment, and ROI across product lines.
  • Oversee new product introductions, ensuring alignment across Product, Marketing, Sales, Enablement, and Customer Success.
  • Build and standardize a product commercialization playbook to ensure consistent, high-impact launches.
  • Drive alignment between Product Management, Product Marketing, and GTM teams to optimize adoption, retention, and cross-sell opportunities.
  • Lead revenue-focused product initiatives, including pricing experiments and usage-based monetization.
  • Build and mentor a high-performing team of commercial- and growth-focused product leaders.
  • Foster a culture of ownership, accountability, and cross-functional collaboration.
  • Establish and track key success metrics related to product performance, including product adoption, ARR contribution, gross margin, and customer satisfaction.

Requirements

  • 10+ years of experience in Product Management, Product Strategy, or Product Commercialization within a technology organization; AdTech and/or e-commerce experience strongly preferred, ideally with a specialization in Social.
  • Experience across the full-funnel media and e-commerce ecosystem, with knowledge of key retailers such as Amazon and Walmart.
  • Proven success leading commercialization, pricing, packaging, and GTM strategy for software or platform products.
  • Strong understanding of business models, P&L management, and revenue growth levers (adoption, expansion, retention).
  • Experience collaborating closely with Sales, Marketing, Enablement, and Finance leaders to drive business outcomes.
  • Demonstrated success building and scaling cross-functional product teams that balance strategic insight with operational discipline.
  • Excellent communication and storytelling skills, with the ability to align diverse teams around strategic goals.
  • Strong analytical background; experience using data to make portfolio-level product and pricing decisions.
  • Exceptional ability to connect with customers and present at industry events and meetings.
  • Exposure to international markets and global product expansion.
  • Ability to leverage analytics and business metrics to track product success and identify opportunities to drive further adoption.
Benefits
  • Unlimited Paid Time Off
  • Paid Holidays and Floating Holidays
  • Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
  • 401k with Employer Match
  • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
  • Paid Parental Leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Product ManagementProduct StrategyProduct CommercializationCommercialization StrategyPricingPackagingGTM StrategyP&L ManagementRevenue GrowthData Analysis
Soft skills
CommunicationStorytellingCross-functional CollaborationLeadershipMentoringAnalytical ThinkingCustomer EngagementStrategic InsightOperational DisciplineAccountability