Pacvue

Artificial Intelligence

• Represent Pacvue’s AI Vision with Customers
• Serve as a senior customer-facing voice for Pacvue on AI, machine learning, Pacvue Agent, agentic workflows, automation, measurement intelligence, and the future of commerce media.
• Engage directly with enterprise brands, agencies, retailers, and strategic partners to understand their AI priorities, concerns, workflow gaps, and adoption barriers.
• Support executive briefings, customer advisory boards, strategic sales conversations, industry events, and thought leadership.
• Translate customer feedback into AI strategy, experimentation themes, product priorities, and roadmap decisions.
• Lead Pacvue’s AI, ML, and Data Science organization across experimentation, applied models, recommendations, optimization, measurement intelligence, forecasting, workflow automation, and agentic AI.
• Partner closely with existing AI and Data Science leaders to scale the organization, strengthen execution, and increase the impact of AI across customer-facing products.
• Create operating clarity across AI Labs, production ML/AI, Data Science, Pacvue Agent, and agentic workflows, ensuring clear ownership, priorities, evaluation criteria, and product impact.
• Ensure our AI, ML and Data Science teams are aligned, focused and executing seamlessly. Building a world-class AI team is paramount for our success and this leader must be as passionate about talent as they are the product and innovation they lead.
• Accelerate Pacvue Agent as a core AI experience across the platform, directing the team, helping customers move from insight to action through trusted, explainable, workflow-embedded AI.
• Lead Pacvue’s agentic AI strategy across customer workflows, internal productivity, decision support, and governed automation.
• Define where AI should recommend, explain, act, escalate, and learn within customer and internal workflows.
• Partner with Product Growth and Customer Success to ensure AI capabilities are adopted, trusted, and connected to measurable customer outcomes.
• Lead AI Labs, focused on rapid experimentation, prototyping, and validation of emerging AI capabilities.
• Identify high-potential AI use cases, test them quickly, and determine which should graduate into production roadmaps.
• Create a disciplined experimentation model that balances speed, customer value, feasibility, responsible AI practices, and business impact.
• Own the product and technical direction for ML, AI, and Data Science capabilities across recommendations, optimization, forecasting, measurement intelligence, workflow automation, and performance insights.
• Partner with Product, Engineering, and AI/DS leaders to turn models and AI capabilities into reliable, scalable, explainable product experiences.
• Drive decisions around model quality, explainability, trust, governance, evaluation, and adoption.

VP, AI Strategy – Delivery

Product Manager

• Conduct structured customer discovery — interviews, advisory touchpoints, Gong signal analysis — to gather evidence on whether new capabilities address real pain points. Write Product strategy summaries across Pacvue's emerging product suite to document what you find clearly and share it fast.
• Stay current on platform updates, channel changes, and ecosystem shifts across programmatic, retail media, and social commerce — flag what's relevant and bring it into team conversations.
• Gather and organize feedback from CS, Sales, Support, and Gong into clear, structured summaries — making it easy for Product and TPM to see patterns without having to dig.
• Own the product narrative for ecosystem partner conversations (e.g., Amazon) and lead preparation of materials for external industry touchpoints like IAB.
• Collaborate with PMM to identify and highlight value and real world industry context in GTM materials.
• Partner with Business Solutions and Sales Enablement to own the routing and resolution of external product requests — driving cleaner ways of working across the function.

Product Manager, Growth

• Lead Full-Funnel Media Strategy
• In collaboration with their team and leadership, own Pacvue’s AI product strategy across retail media, sponsored ads, DSP products, offsite media, and full-funnel commerce media activation.
• Define how Pacvue helps brands and agencies move from channel-by-channel execution to portfolio-level media decisioning across retailers, marketplaces, and media networks.
• Set a clear roadmap for the media portfolio, including how retail media and DSP capabilities connect to measurement, automation, AI, reporting, and broader platform workflows.
• Own Product Direction and Business Impact
• Lead product vision, prioritization, and execution for Pacvue’s Retail Media and new AI-first DSP product areas continuing our innovation-first mindset.
• Partner closely with Engineering, AI, Product Growth, Product Operations, Sales, Customer Success, Marketing, and Partnerships to deliver commercially relevant, scalable products.
• Drive product decisions across planning, activation, budget management, optimization, pacing, reporting, measurement, and cross-channel performance management.
• Tie product investment to measurable outcomes, including adoption, retention, revenue impact, customer satisfaction, workflow efficiency, and media performance.
• Partner Across AI and Product Growth
• With an AI-first mindset, work with AI teams to embed intelligent recommendations, workflow automation, decision support, and optimization into Pacvue’s media products.
• Partner with Product Growth to improve activation, adoption, usage depth, retention, packaging, and expansion motions across the media portfolio.
• Ensure new media capabilities are not only built, but adopted, understood, and connected to measurable customer value.
• Be the Voice of the Customer
• Serve as an executive product sponsor for strategic customers.
• Engage deeply with enterprise brands and agencies to understand their media investment priorities, workflow gaps, and measurement needs to create compelling and unique solutions that sets Pacvue apart from the competition.
• Translate customer feedback into roadmap priorities, product requirements, and strategic bets that grow our core business and sets the business up for future AI innovation.
• Build trust with customers through strong media expertise, product judgment, and a clear point of view on where commerce media is going.
• Lead International Product Teams
• Lead, coach, inspire and scale international product teams responsible for key areas of Pacvue’s media portfolio.
• Create clear ownership, strong execution rhythms, and consistent alignment across regions, time zones, and functions.
• Ensure global product strategy is informed by regional customer needs, market dynamics, and retailer ecosystem differences.
• Represent Pacvue Externally
• Act as a senior market-facing voice for Pacvue on retail media, commerce media, DSP activation, measurement, and AI-driven optimization.
• Support customer advisory boards, executive briefings, strategic partnerships, industry events, and thought leadership.

SVP of Product, Media

Product Operations

• Own and evolve the product operations strategy and roadmap, aligning operational investments with product and business priorities
• Own and continuously improve the end-to-end product delivery process, with accountability for delivery predictability, quality, and cycle time across teams
• Design and implement scalable operating models, intake frameworks, and prioritization processes that support a multi-team product organization
• Identify systemic inefficiencies and drive cross-functional initiatives to improve operational performance at the organizational level
• Serve as the primary bridge between customer-facing teams and product/engineering, leading the translation of complex business needs and customer feedback into clear, structured, and prioritized product requirements
• Lead discovery sessions, workshops, and stakeholder interviews to surface both functional and non-functional requirements
• Define and enforce standards for requirements quality, acceptance criteria, and success metrics across teams
• Ensure alignment between customer needs, product strategy, and delivery execution
• Own visibility into product delivery health, proactively identifying risks, dependencies, and trade-offs across teams
• Drive accountability for delivery outcomes, including velocity, quality, predictability, and alignment to product and business goals
• Lead cross-team coordination for high-impact and ambiguous initiatives, ensuring alignment and successful execution
• Partner with product leadership to translate operational insights into roadmap and prioritization decisions
• Partner closely with engineering and architecture teams to influence technical decisions, surfacing trade-offs, dependencies, and scalability considerations
• Act as a bridge between technical and non-technical stakeholders, ensuring clarity and alignment across system design, API integrations, and data infrastructure
• Review and validate technical approaches and documentation, ensuring alignment with product requirements and long-term scalability
• Define and own product operations metrics, dashboards, and reporting frameworks to measure delivery performance and product outcomes
• Use data to identify trends, diagnose systemic issues, and drive continuous improvement initiatives across teams
• Establish and scale operational playbooks, governance models, and escalation frameworks
• Ensure alignment between delivery execution and customer experience, product performance, and business impact
• Champion and evolve agile best practices across a multi-team product organization, driving consistency, maturity, and continuous improvement
• Coach teams on effective planning, backlog management, and execution strategies to improve throughput and delivery quality
• Lead initiatives to reduce cycle time, improve predictability, and minimize defects across teams

VP, AI Strategy – Delivery

Product Manager, Growth

SVP of Product, Media

Principal Product Operations Manager